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A Deep Dive into Conversational Intelligence

InMoment XI

Here is a breakdown of how conversation intelligence operates: Data Collection: Conversation intelligence platforms can work as part of an omnichannel contact center to gather data from various sources, including audio recordings of phone calls, video conferences, chat transcripts, emails, and other written communication channels.

e-support 260
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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? times more likely to stick with a brand when their problems are solved quickly. Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools help businesses go beyond the basic demographics and explore aspects like customer buying behavior, interests, brand loyalty, content preferences, and values, to name a few. Segmenting the customer base by interests, buying habits, and customer journey can improve branding, ad targeting, and content strategy.

Tools 62
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What is Customer Journey Analytics?

inQuba

The domain is comprised of traditional journey mapping, Journey Analytics and Journey Orchestration. In short, customers’ journeys need to be understood before they can be managed, and Journey Analytics makes this possible. So, what is this analytics aspect of journey management all about? What is Customer Journey Analytics?

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Avoid Brand Confusion with Social Analytics

NetBase

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

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Avoid Brand Confusion with Social Analytics

NetBase

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.