Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

SmartMessage Blog

JULY 13, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources. Smart Shopper started simple….

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MAY 9, 2019

Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Thanks to digital innovation, there are numerous options for engagement channels and customer touchpoints.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

MARCH 27, 2024

Customer retention and loyalty building Customer Retention is aimed at building loyalty in four dimensions: Customer Satisfaction. In this competitive landscape, innovative strategies such as offering no deposit bonuses have become crucial. The main driving force that works in all areas.

Customer Retention 52

Customer Retention Loyalty Programs Loyalty Advertising 52

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. Innovative Alternatives to Traditional “How Did You Hear About Us?” Cater to customer preferences and improve customer satisfaction.

Survey 78

Survey Social Media Advertising Analysis 78

SurveySensum

APRIL 8, 2024

The digital landscape provides small businesses with a vast field for innovation, growth, and prosperity, provided they navigate it with the right strategies. This involves innovative product design, superior customer service, or a unique approach to solving market problems.

Strategy 52

Strategy Social Media Advertising Analytics 52

BirdEye

DECEMBER 8, 2023

Here are 10 unique carpet cleaning business names 6 things to keep in mind when rebranding your carpet cleaning business 9 creative carpet cleaning advertisements ideas Where can you advertise your carpet cleaning business for free? How do you advertise your carpet cleaning business for free?

Tips 57

Tips Strategy Marketing Social Media 57

Michelli Experience

MARCH 11, 2016

Mobile technology has reached unprecedented levels on innovation. Products like Google Cardboard are revolutionizing virtual reality, and yearly location-based innovations are creating astounding utility. Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected.

Technology 100

Technology Company Marketing Loyalty Programs 100

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Alida

JANUARY 5, 2018

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. CX goes mobile.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

CSM Magazine

SEPTEMBER 27, 2023

Another example of how brands can generate additional revenue from embracing metaverse innovation is by attracting sponsors and investors via virtual events or concerts and charging attendance fees. Again, businesses can offer metaverse consultation services to others intending to embrace the innovation.

Technology 59

Technology Tourism Travel Entertainment 59

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

Retently

MAY 9, 2024

Investing in customer-centric cultures, using data-driven insights for strategic decisions, creating impactful loyalty programs, and leveraging customer feedback for continuous improvement are essential strategies for successful long-term customer retention. Why is B2B Customer Retention Important?

Customer Retention 78

Customer Retention B2B Customer Journeys Loyalty Programs 78

Currency Alliance

FEBRUARY 15, 2018

This has come at the cost of innovation, experimentation, and ultimately customer experience. This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. This is, in effect, a monetized loyalty strategy.

Retail 110

Retail Brands Banking Loyalty Programs 110

ShepHyken

OCTOBER 9, 2020

This Pandemic only put a bigger pressure on retailers to move faster and stop postponing the adoption of technology for “when we’ll have budgets and time to explore innovation”. By using multi-channel, retailers manage each of them separately: offline, online, loyalty programs, etc. What does that mean exactly?

Retail 139

Retail Customer Experience Multi-Channel Omni-Channel 139

ECXO

MARCH 24, 2024

Everyone is talking about Artificial Intelligence (AI) and how it has emerged as one of the most significant technological innovations in recent years, revolutionizing various industries and opening up a world of new possibilities. It’s a form of validation that, in turn, fosters loyalty and trust.

Customer Experience 52

Customer Experience Social Media Analysis Loyalty 52

Kustomer

MAY 3, 2022

Instead, today’s consumer responds much more to authenticity, innovation and personalization. How can companies combine each of these strategies into one unique solution that garners the trust and loyalty of their audience? Great customer support is the fast track to gaining customer loyalty. The answer: hyper-personalization.

Feedback 98

Feedback CRM First Call Resolution Loyalty 98

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Unique, Innovative Products and Offers.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

ProProfs Chat

APRIL 22, 2020

How can we get ahead in innovation by doing this?’… Here are a few more inspirational quotes on customer satisfaction that will inspire you to make the customers happy and earn their loyalty for your brand. #10. “The way to a customer’s heart is much more than a loyalty program. Loyalty has to be earned.”-

Customer Satisfaction 112

Customer Satisfaction Advertising Consulting Loyalty 112

Optimove

APRIL 22, 2021

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.

Ecommerce 52

Ecommerce CRM Retail Loyalty Programs 52

SurveySparrow

AUGUST 25, 2023

Key Components of Customer Experience CX goes beyond transactions; it’s about building trust, loyalty, and brand advocacy. In fact, a survey by Nielsen found that 92% of consumers trust recommendations from friends and family over all other forms of advertising. How about we get into it now? And that’s not all!

Tips 52

Tips Customer Experience Social Media Self Service 52

Second to None

APRIL 12, 2018

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Consider honing in on repeat guests and incentivizing them with a customer loyalty program.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

SurveySensum

DECEMBER 16, 2019

To respond to this on-demand trend, legacy brands and stores must innovate across touchpoints to meet customer needs. Loyalty programs will be the Next Game Changer. Once you have established a relationship with your customers, ensure that they are rewarded for their loyalty. Convenience is the key to the game.

Trends 52

Trends Customer Experience Loyalty Programs Touchpoint 52

BirdEye

MARCH 24, 2023

A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers. The following are a few tips to encourage referrals: Create a customer loyalty program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98