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Reputation Management or Customer Experience Management?

CX Journey

Background image courtesy of Unsplash Which should you focus on: reputation management or customer experience management? companies have a myriad of options for listening to customers online and uncovering when and where good and bad experiences are taking place. In walks reputation management.

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Top referral program template strategies, plus examples

BirdEye

Consider using a customer referral program template to boost your company’s word-of-mouth advertising and make the most of every positive customer experience. Researchers looked at 10,000 bank customers. They found that referred customers were more profitable and more loyal.

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13 finance review sites for your financial services business

BirdEye

Financial institution and banking review sites 3. SuperMoney SuperMoney is a banking review site and financial comparison platform. They showcase consumer reviews and complaints data on banks, lenders, and credit cards. Consumers use it to make informed decisions when shopping for financial services.

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The ultimate guide to Facebook Shops in 2023

BirdEye

The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Social media platforms like Facebook and Instagram are turning into discovery channels for customers looking to shop from local businesses. Facebook Shops allow customers to peruse your offerings without leaving the platform.

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Referral marketing software for the win: Our top 20 picks

BirdEye

This strategy transforms satisfied customers into brand champions who actively refer new business. When customers have a recommendation from a friend, they are 4x more likely to make a purchase. Referral marketing is a strategy that encourages existing customers to refer new ones to your business.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Without an executive taking charge of the customer experience, the risk of high churn-rates grows exponentially. According to a Deutsche Bank report , during the last decade the SaaS category grew 11X in market cap value, and its share of the total software market capitalization grew from 2% to 14%.

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Increase revenue with local lead generation

BirdEye

You can also use local groups and hashtags to promote your business, letting you put your brand in front of an audience that is more likely to become customers. They usually take the form of a landscape, skyscraper, or square image with some text that briefly describes the brand, product, or service offering.