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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 122
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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . If you’re stuck with your business and not sure how to market your service, then we got your back. Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option!

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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored.

Brands 98
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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 billion in 2030. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite.

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Brand Move Roundup – October 6, 2020

C Space

The Brand Move Roundup – October 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19.

Brands 40
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Coke Zero Winning Over Young Adults with UK Holiday Promos

NetBase

Coca-Cola experiences exceptional sentiment as a rule, and their amazing, and often touching, commercials play a role in this brand love. The goal was to spread holiday cheer on and around Christmas Eve, with some additional good cheer directed toward their brand to boot! and] the 10th most-visited website in the UK.”. And buzzworthy.