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Are you ready for MadTech? 3 tips to help you prepare

ECXO

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. The reward for purpose-driven brands?

B2B 122
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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored.

Brands 98
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It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover

ImprintCX Articles

To win customers in this new world, brands have to learn to become part of the customer’s story, rather than the other way around. Look at the bright side, you are tapping into a much larger customer budget,” I said. The football club’s story was focused on its games, players, brand and fans.

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Brand Move Roundup – September 28, 2020

C Space

The Brand Move Roundup – September 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. No, we don’t support the ideals or the group that you speak of.

Brands 40
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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

billion in 2030. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. The data helps generate impactful insights, enabling businesses to analyze customer behavior and offer personalized experiences.