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Are you ready for MadTech? 3 tips to help you prepare

ECXO

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

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The Role Call Analytics Plays in Solar Marketing Strategies

CSM Magazine

Call tracking gives very useful information about what customers do in the solar business. Looking at phone data helps businesses know what customers want, where people ask about solar in big numbers, when they call most often, and how well different ways of advertising like internet ads or social media posts work.

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Let’s Have An Honest Conversation About The HVAC Call Center.

Call Experts

If you’re in the business of providing heating and cooling services, your best tool for success is the customer service agents who answer the phone from your HVAC call center. Keeping those customers happy and returning for more separates you from businesses with lower prices or bigger advertising budgets.

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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

billion in 2030. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. The data helps generate impactful insights, enabling businesses to analyze customer behavior and offer personalized experiences.

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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. You, like many other brands, have used media and advertising to build and position yourself meticulously. This can help increase customer satisfaction and brand loyalty.”

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It’s the foundation of a differentiated customer experience and employee experience. Where B2C goes, B2B follows. Be consistent.

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