Remove 2018 Remove Advertising Remove Multi-Channel
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. .” VR and AR steal the spotlight.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

Diversification Across Channels. With clever tech, comes increasingly brighter hopes for multi-channel loyalty marketing. Last year, Currency Alliance forecast that loyalty programs would undergo significant further integration in 2018 with other types of marketing. Smarter Investments in Customer Experience. i] [link].

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

Acquire new mobile app users from websites, emails, social media, digital advertising, out-of-home advertising, and more with award-winning deferred deep linking powered by universal smart links and web-to-app banners that intelligently navigate each customer to a unique destination.

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What is Experience Marketing? Here’s everything you need to know

BirdEye

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. Advertising – and more specifically, Google AdWords – just doesn’t deliver results as it once did. to $1.99, and the response was very negative.

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KPop Influencing Zoomers in Unanticipated Ways

NetBase

Generation Z spends 4 hours and 15 minutes per day on mobile devices, making video content a powerful advertising tool. It’s something to consider, particularly when they have multi-channel reach with your target audience. American Apparel needs to update it’s image to attract generation Z,” says an article in 2018.

Apparel 56
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Why not why?

C Space

With the rise of purpose-driven advertising, it seems that the identity question applies to all companies too. One of the most enjoyable sights of 2018 was watching commentators getting all hot and bothered about purpose and purpose-driven advertising. Why not why? Identity is slippery. Christina Stahlkopf. Or are they.

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Why Is Improving Customer Experience (CX) Urgently Essential for Your Business?

WorkOutLoud

The importance of multi-channel service options is increasing. Social media can also be a great way to gather feedback through reviews and push information out to people through paid advertising options. The importance of multi-channel service options is increasing. According to Kulbyt?,