Second to None

SEPTEMBER 13, 2018

1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

Retail 54

Retail Brands Fashion Voice of Customer 54

Oracle

APRIL 4, 2018

A 2017 study found consumers’ emotions play a critical role in determining which brands they are loyal to—and that high emotional engagement with a brand can lead to increased loyalty. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Not always the best value results, and fairly time-consuming, it can still be useful for uncovering patterns within a certain segment of customers. Think again. That was the old school way of doing things. Descriptive Analytics.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Travelers want real, human interaction.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

NOVEMBER 7, 2017

Smartphones and social networks have transformed the way people shop and interact with brands. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. Not anymore – personalization is now expected by consumers. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Lumoa

FEBRUARY 9, 2023

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. This helps to ensure customer satisfaction and builds long-term customer loyalty. ” – Shep Hyken.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

JANUARY 7, 2021

According to Salesforce, 80% of consumers said, the experience is as important as products. . Whether your customers shop for their own need or on behalf of their organization, they simply expect a memorable interaction with the brand. In the future, approximately 30% of consumers are planning to shop more on online platforms.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Tricia Morris

MAY 31, 2016

In every interaction that you have with the customer, do it with an experience mentality, not a task mentality. Pombriant notes that McKinsey recommends automation, proactive personalization, contextual interaction and journey innovation as four key pillars to achieve customer loyalty.“

CRM 40

CRM Customer Experience Self Service Conference 40

ProProfs Chat

MAY 6, 2020

companies use customer interaction data from all channels to make business decisions. (Source: CCW Digital ) Tweet this. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. 56% of U.S. Importance of Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Kustomer

NOVEMBER 25, 2021

So whether that’s data in Kustomer or whether that’s data from maybe your recorded phone conversations or chat interactions or other conversational data that, you know, many companies have recorded for years and captured for years, but they’ve never leveraged for any good purpose to really understand the customer experience.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. Case in point, some consumers dislike the idea on principle.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

ProProfs Chat

DECEMBER 12, 2019

67% of consumers stated that the one reason that makes them come back to business is a good customer experience. 80% of consumers reported that they feel encouraged to come back to a brand or make first-time purchases if they are offered a discount or offer. ( Harris Interactive ) Tweet This. Harris Interactive ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

JUNE 22, 2017

We’re already nearly halfway through 2017. A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. But to the modern consumer, this can turn them off a brand.

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” Our consumer’s goal is not the product per se, but wellness.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

JULY 30, 2021

Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. billion worldwide was spent on conducting focus groups in 2017. .

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Retently

MARCH 18, 2019

Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Still, Amazon did state they signed up more new paid members in 2017 than any other year. Airbnb Customer Retention. According to statistics , Airbnb has around 43.2

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Thematic

NOVEMBER 13, 2018

For example, at Thematic, in addition to customer surveys, we also analyze feedback that comes through support tickets, chat logs, social media comments, call centre notes, chatbots interactions and online customer reviews etc. This can be social media messages, online reviews and text analytics used for customer care interactions.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Currency Alliance

MARCH 9, 2021

Most loyalty marketers aren’t thinking of headless loyalty platforms yet, but they should be, because headless loyalty and headless commerce are the future of technology for consumer brands. Because customers use multiple channels at the same time when interacting with a brand. Why is this important?

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59