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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . First, the score depends heavily on one experience: the customer’s most recent one.

ROI 252
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Report: Economics of Net Promoter Score, 2016

Experience Matters

We just published a Temkin Group report, Economics of Net Promoter, 2016. Here’s the executive summary: Net Promoter® Score (NPS®) is a popular metric that companies use to analyze their customer experience efforts, but how does it actually relate to loyalty?

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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Results for transaction-based models: The transaction-model data focused on the annual revenue increase per customer in relation to the CX score that the individual reported.

ROI 48
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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes. Nothing wrong with that!

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. It’s vital to step into customers’ shoes to double-check that every marketing effort meets outside-in criteria. Did you know that 1.8

ROI 59
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15 Top CX Posts From 2015

Experience Matters

It’s a pleasure and an honor to be a part of your customer experience efforts, and I look forward to helping you drive even more success next year. Before we move on to 2016, here are the 15 most-read posts from 2015: Seven Steps for Developing Customer Journey Maps. Report: Net Promoter Score Benchmark Study, 2015.

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What a Customer First Strategy Means Post Pandemic

C3Centricity

With so much information available today, marketing is being challenged to demonstrate its ROI. This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. Contact us Now. Marketers are too busy building brands.

Strategy 158