The importance of customer experience in a winner takes all world
Eptica
MAY 30, 2018
Research from both sides of the Atlantic provides clear evidence of the link between superior CX and company success: - A $100 investment in 2000 into a portfolio of the top brands in the American Customer Satisfaction Index provided a return of over $760 by the end of 2016. For those with just slightly lower scores (8-8.9/10)
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