Customer Feedback Loop: What Is It and How to Close It
Lumoa
OCTOBER 12, 2020
Customer-centric businesses are not only more relevant to customers, but 5x more likely to be a top competitor in their industry, and 4x more profitable than competing businesses that don’t focus on customer experience (Forrester, 2016). An NPS survey reveals that customers who use the iPad app find it buggy, resulting in passive scores.
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