A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis
ijgolding
SEPTEMBER 24, 2015
The 2015 results appear to go a step further. The opening paragraph of the 2015 analysis written by Tim Knight and David Conway states: It is a universal truth, increasingly understood, that a brand is not what a company says it is, but what its customers feel it is. It is refreshing to see this stance bourne out by the 2015 results.
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