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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

The 2015 results appear to go a step further. The opening paragraph of the 2015 analysis written by Tim Knight and David Conway states: It is a universal truth, increasingly understood, that a brand is not what a company says it is, but what its customers feel it is. It is refreshing to see this stance bourne out by the 2015 results.

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Everything you need to know about the consumer of 2017

Vonage

Using multiple retail channels promotes success. Research by Salesforce revealed that companies are 22 times more likely to retain their customers if they have a strong omni-channel strategy. This means it’s crucial that businesses invest in robust systems capable of tracking customer feedback across multiple channels.

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Eight critical omnichannel stats to inform your CX strategies

OpinionLab

Omnichannel fulfillment strategies, such as “Buy online, pick up in store” (BOPUS for short) or click-and-collect, can provide a win-win for both you and your customers. But delivering a seamless and rewarding omnichannel CX is challenging. Omnichannel CX is getting increasingly popular. Omnichannel CX increases revenue.

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Why emotive CX matters

Vonage

The rationale for customer experience management is that it offers a more sustainable advantage when achieved. Emotionally connected customers are more than twice as valuable as highly satisfied customers (The New Science of Customer Emotions HBR 2015). The components of customer experience. The ROI of emotive CX.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Future of Customer Experience for B2B Companies

Lumoa

Earlier, a large part of B2B companies simply ignored customer experience management as a whole. In 2015, only 3% of B2B companies valued customer experience as an integral part of company culture. This year, Forrester predicts that B2B firms will move from “just selling” to customer success management.

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Eight critical omnichannel stats to inform your CX strategies

OpinionLab

Omnichannel fulfillment strategies, such as “Buy online, pick up in store” (BOPUS for short) or click-and-collect, can provide a win-win for both you and your customers. But delivering a seamless and rewarding omnichannel CX is challenging. Omnichannel CX is getting increasingly popular. Omnichannel CX increases revenue.