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Free your mind: Voice of Customer

OpinionLab

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Final Thoughts. Subscribe to the Stratigent WebSight newsletter here.

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Our Award-Winning Voice of Customer Technology: Present and Future

ForeSee

Answers recently ranked 11th on Forbes’ 2015 list of America’s Most Promising U.S. Companies for our continuous innovation in enabling brands to harness the voice of their customers to continuously improve their products and services.

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What Is Brand Equity and How to Measure It?

Second to None

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. 2) Make the case : Winning brands win the hearts of their customers. Clarabridge.

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Customer Journey Mapping: Balancing Customer and Company Needs to Drive Business Outcomes  

SuiteCX

It is critical to get all key departments aligned on your customer experience strategy. suitecx Thought Leadership: Balancing Customer Needs. suitecx ©2015, suitecx Inc. suitecx ©2015, suitecx Inc.

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Emotion Plays a Major Role in Customer Experience

Second to None

At the end of the day, numbers and metrics represent the relationships between people and your brand. 4] Customers want to feel like their voice is being heard and that they are important to your brand. Train your employees in the art of emotional intelligence and encourage a holistic approach to profiling customers.

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Governance in Customer Journey Mapping

SuiteCX

Governance in Customer Journey Mapping March, 2015. Governance is focused on enhanced data, process innovation and new customer metrics. No common tools or process. Level of maturity.