Customer Bliss

JUNE 6, 2017

As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. Prior to joining Peloton, Brad led strategy and global operations for Starwood Preferred Guest (SPG), Starwood Hotels’ award-winning loyalty program with over 21.

Hotels 149

Hotels Social Media Consulting Loyalty Programs 149

Customer Interactions

JULY 7, 2015

From CX management, to loyalty programs, to customer engagement – we’ve got you covered! Our team collected a fantastic mix of articles this week that you’re bound to enjoy. Have a look and feel free to share the buzz with other CX professionals.

Loyalty Programs 28

Loyalty Programs Loyalty Customer Engagement Engagement 28

Customer Interactions

JULY 7, 2015

Our team collected articles that cover everything from the inside (office productivity and measuring results) to the outside (customer loyalty programs.) You might want to take notes as you go through this week’s collection of CX buzz. The insights from many of these reads serve as great conversation starters.

Loyalty Programs 28

Loyalty Programs Loyalty Measurement Customers 28

Customer Interactions

JULY 7, 2015

The topics covered include customer engagement, loyalty programs, and customer experience management. Our team collected a unique mix of articles for this week’s edition of CX Buzz. This collection offers a great deal of insight for CX professionals of any level to pick up on.

Loyalty Programs 28

Loyalty Programs Customer Experience Management Loyalty Customer Engagement 28

Customer Interactions

JULY 7, 2015

Loyalty programs? 2014 is the year to shift the focus from the customer to the employee. It’s easy for organizations to get caught up trying to please their customers in every way possible. Shorter wait times? But must the focus be solely on the customer? The employees deserve just as much TLC.

Employee Engagement 28

Employee Engagement Engagement Loyalty Programs Wait Times 28

ReviewTrackers

AUGUST 24, 2017

This article was written by Brandon Carter, a customer engagement and loyalty writer and analyst for Access Development. Read more of his articles over on the Access Loyalty Blog. A 2014 Nielsen survey revealed that 78 percent of consumers don’t consider themselves loyal to a particular brand. And you know what: it’s true!

How To 50

How To Social Media Loyalty Connections 50

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed. the loyalty rule(s) that should be applied.

Travel 52

Travel System Loyalty Loyalty Programs 52

Beyond Philosophy

FEBRUARY 25, 2016

Its fourth-quarter, 2013 earnings fell 46% to $520 million, from $961 million in 2014, and sales were down 5%. When Boots’ loyalty program was about launch, it started with employees, who were actively encouraged to make personal use of the program. In January, 33% of U.S.

Banking 60

Banking Financial Loyalty Programs Consulting 60

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? A McKinsey report states that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t” (McKinsey, 2014). Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Qualtrics

MAY 9, 2019

Are you a part of the loyalty program? LOYALTY IS AN EMOTION – IT’S A VERY VISCERAL THING’. Loyalty isn’t a card or points system or a database,” says Emily. Loyalty means I will come back to you again and again by choice because I love how I feel when I’m with you. That’s loyalty. “It’s

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

SmartKarrot

SEPTEMBER 10, 2020

These initiatives can be in any of the forms, from creating a customer loyalty program to driving training for employees. According to a report by CCO Council in 2014, 22% of Fortune 100 companies had adopted CCO roles. Building customer loyalty programs and feedback.

Chief Customer Officer 10

Chief Customer Officer Loyalty Programs Customer Centricity Customer Success 10

Beyond Philosophy

JUNE 9, 2015

When last October, Siegel+Gale’s 2014 simplicity index showed them as one of the worst-performing brands overall. Passenger inertia is not Customer loyalty. New Webinar: How to Design & Build an Effective Loyalty Program. The post Ryanair: Profits Do Not Equal Loyalty appeared first on.

Loyalty 60

Loyalty Loyalty Programs Airlines B2C 60

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Up Your Service

MAY 21, 2015

In a 2014 study by Teradata, CEOs were asked whether their employees had appropriate access to the information they needed to do their jobs well. A 2014 study conducted by Kitewheel found that 73% of consumers feel loyalty programs “should be a way for brands to show how loyal they are to them as customers.”

Loyalty Programs 40

Loyalty Programs Study Consumers Data 40

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. In 2014, Air Canada brought together a group of 200 Canadian expats living in London to gift them a free return flight home for the holidays. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

SurveySparrow

JANUARY 24, 2020

Since its launch in 2014, Slack has been accumulating users in the millions and is considered as the fastest growing business app in all of history. We’re not satisfied if someone signs up and starts using Slack. We’re not satisfied if they become a customer. We’re not even satisfied if they renew. What is NPS?

NPS 52

NPS Survey Net Promoter Score Feedback 52

Beyond Philosophy

JUNE 14, 2016

Certainly, its results cannot be applied to other areas of marketing decision-making and effort, such as branding and positioning, product and service assessment, or loyalty program development and refinement. You Also Might Like… Link Operational Metrics To Customer Loyalty Metrics For Better Financial Outcomes.

Metrics 60

Metrics Customer Experience Infographics Consulting 60

Grade.us

JUNE 18, 2019

B2B Local Marketing Idea #21: Loyalty programs. Create a loyalty program for your business. Launched in 2014, Facebook reach ads gives hyper-local businesses the precise targeting options they need to focus on a specific radius, neighborhood or locale. KPI: Repeat sales, more up-sells, down-sells, and cross-sells.

B2B 40

B2B Marketing Advertising Sales 40

Currency Alliance

APRIL 11, 2018

On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. Consumer brands used to mistake this for loyalty. Realizing that it wasn’t loyalty after all, has left them hot under the collar. Consumers love confidence. This really turns people off. Central nervousness.

Consumers 45

Consumers Brands Loyalty Effort Score 45