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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

They do climb at times, but not in the dramatic surge we often hear organizations complain about when their company gets a report suggesting that customer satisfaction is declining. Years ago, in my corporate job, I was responsible for customer research and reporting it to the team. Have Organizations Given Up?

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Report: State of Voice of the Customer Programs, 2015

Experience Matters

We published a Temkin Group report, State of Voice of the Customer Programs, 2015 : This is the fifth year that we’ve benchmarked the competency & maturity of voice of the customer programs within large organization. See the State of VoC reports from 2010 , 2011 , 2013 , and 2014. Download report for $195.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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How to Track Customer Effort for Every Transaction

Kayako

Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. Sending a Customer Effort Survey. Transactional metrics.

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80% of the companies fail to increase their satisfaction since 2010, why?

Beyond Philosophy

Many years, there wasn’t anything too surprising in the report. After nearly two decades of investment in customer experience, only 20 percent of organizations have managed to improve their customer satisfaction scores—leaving the vast majority, 80 %, having failed to do so. One has to wonder, has it been worth it?

Company 17
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Stop Making Excuses! COVID Isn’t the Reason Customer Experiences Are Declining

Beyond Philosophy

The truth is COVID isn’t the only reason that customer satisfaction scores are declining—and you must fix what you can for your organization before it’s too late. The latest ACSI report says that from 2010 to 2019, 70 percent of companies tracked by ACSI either declined or had flat results.

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Customer Effort Score (CES) explained

Hello Customer

The customer effort score (CES) is a key metric that shows companies how simple or difficult it is for customers to do business with them. It measures how much effort a customer has to put in to use a product or service, acquire information about its usage, or address a problem. Wondering how you can do that? CES: what is it?