article thumbnail

4 customer-based strategies health care can learn from retail

Alida

Or Amazon can offer helpful, tailored suggestions for other products and services customers actually want based on search and browsing histories. After receiving disappointing scores on its 2009 patient satisfaction index, the clinic brought on a team of experts to conduct a quantitative and qualitative study on patients’ expectations.

Retail 154
article thumbnail

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

A good way to gather more customer first party data is to engage in a Voice of the Customer (VOC) program. It is really researching probing customers and web visitors as they interact with your brand. Don’t burn the budget on short-term customer acquisition with a minimal view into attribution (once again, walled gardens).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company.

article thumbnail

Will the economic downturn spark a new and better era of SaaS?

Gainsight

When I wanted to scale my company in 2009, I was faced with the conundrum of choosing between hiring more people to onboard and service our accounts and risking future layoffs versus improving overall business efficiency. In other words, with digital customer success, we can all easily do more with less. Digital game-changers.

B2B 52
article thumbnail

A Conversation with the CCO of VMWare, Scott Bajtos – CB36

Customer Bliss

From his LinkedIn: Scott Bajtos joined VMware in 2009 and oversees the company’s global services team, which includes education, technical support, professional services support and customer advocacy to ensure a best in class pre and post sales experience for customers and partners. Obviously you want a focus in both areas.).

Loyalty 100
article thumbnail

Basic Linkage Analysis

Middlesex Consulting

You may even be looking at results by level of respondent or importance of the customer to your overall business. 

Also, you may be doing correlations to see if you can determine the drivers of loyalty or overall satisfaction. And you may be identifying at-risk customers based on their survey results.

article thumbnail

Basic Linkage Analysis

Middlesex Consulting

You may even be looking at results by level of respondent or importance of the customer to your overall business. And you may be identifying at-risk customers based on their survey results. But there is a much better way to establish targets – based on your customer’s feedback.