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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4% Moments of crisis allow for brands to break through the noise, and the COVID-19 pandemic is no different. “If delivered with a deft hand, this can be a golden opportunity to position a brand.

Brands 54
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. The speakers will share research, insights and strategies for building the culture of a company that magnetically attracts the top talent. I’ve written return on investment models for the value of human capital.

Culture 40
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33
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Take lessons from the leaders in customer service

Service Untitled

There is no relaxing elevator music where I can work until an agent answers; instead I’m forced to listen to a litany of advertisements offering me more services that might very well call me back to this same maze of customer service mediocrity. So what makes Zappos.com a leader in customer service?