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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

This includes working with big data, social media, brand-building, and marketing strategies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. David Scott also covers the role of social media and other modern tools in the success of companies.

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The Security Snapshot: 10-Year Challenge

Forrester's Customer Insights

The premise is simple: Post a photo of yourself in 2009 and a photo of yourself in 2019 to highlight certain changes that may have taken place in that time. Besides the security concerns of social media sites potentially mining […]. At the start of the new year, a meme called the 10-Year Challenge went viral.

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The Power (and problem) of Profanity

Horizon CX

For all the good that has come from social media, some of it has degraded into a no-holds-barred inflaming finger-pointing interchange of bombastic and profane nonsense only meant to jack up people’s emotions to the level of inciting verbal terrorism. November 7, 2019.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. During the slowdown, people start to engage more with social media and social ads.