article thumbnail

How YETI Stays Ahead with Feedback

GetFeedback

YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. It started with their father, Roger Seiders, who founded one of the most commonly used epoxy blends that is on almost all of the fishing rods on the market today. YETI has a cool history. Can you tell us about it? Was it easy to navigate?

Feedback 220
article thumbnail

How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum. What’s important is not the absolute scores, but the gap between the Winning and Developing segments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? Marketing’s preoccupation with the first stages of the customer journey means weak attention to post-purchase stages. 1st Key to Retention-Rich Marketing: Context. Creating & keeping a customer (i.e.

ROI 59
article thumbnail

“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

As the job market becomes more competitive, it is possible that companies are putting more effort into engaging their current workers.” level of engagement? – Employee development – Is the company making an effort to develop the employee’s.

article thumbnail

Everything You Need to Know About the Philippine Call Center Industry

Magellan Solutions

When businesses discuss outsourcing initiatives, it always comes down to markets specializing in BPO services like the Philippines. With such relentless efforts, the industry’s projected total income range would reach $29.09 of the country’s GDP and gained 3% of the global BPO market. billion by 2022.

article thumbnail

The Financial Imperative of Best in Class Service

CSM Magazine

How could they steal market share? The most commonly used customer service scoring systems include combining a Net Promoter Score (NPS) with a Customer Service Effort (CES) measurement to assess customer input versus output. What could they offer over and above their competitors? But how do we prove this?

article thumbnail

Free your mind: Voice of Customer

OpinionLab

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. I don’t know what a satisfaction score means or how I can affect that positively. Since roughly 2006, Stratigent has worked with VOC vendors, such as OpinionLab , to help clients transcend the mindsets outlined above.