How YETI Stays Ahead with Feedback
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APRIL 3, 2019
YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. It started with their father, Roger Seiders, who founded one of the most commonly used epoxy blends that is on almost all of the fishing rods on the market today. YETI has a cool history. Can you tell us about it? Was it easy to navigate?
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