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5 Strategies for CX Excellence

PeopleMetrics

Measuring the customer and employee experience is a continuous process, not an event. Businesses do not exist without customers and employees, yet few companies have a systematic process in place to measure and improve the experience of both customers and employees. Customer experience should be measured the same way - continuously.

Strategy 163
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Each relationship and each interaction provide touchpoints for VoC feedback in B2B. And, through text analytics and other real-time reporting analytical approaches, answers to key questions are immediate. TEXT ANALYTICS: N/A. Transactions are so large and expensive that a strong relationship at this level is paramount.

B2C 122
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customer experience.

CEM 117
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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Field Services: customers interact with a company in their home. No matter how your customer interacts with you, the ultimate goal is to have a consistent “omnichannel” experience. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Sean holds a Ph.D.

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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

This will help when interacting with your IT department, in that y ou’ll have to be incredibly specific about what you need. If not, look to your company's business analytics and/or business intelligence department. The other internal departments that you will likely need to interact with are legal and procurement.

CEM 82
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5 Recommendations for Reopening your VoC Program

PeopleMetrics

Basically, any company that is re-introducing human interactions with customers. Pre-COVID-19, many VoC programs were mature and focused on higher order needs, such as how to measure emotional connections with customers, exceed service expectations, etc. Should we ask the same questions that we asked prior to COVID-19? Yes and no).

CEM 121
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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

This framework is important for every company to review in light of COVID-19, which has likely impacted how you interact with your customers. Do they expect new ways to interact with you? Are you measuring these digital experiences and improving them? Where you start with VoC depends on your level of maturity. Sean holds a Ph.D.

CEM 83