Vanilla Forums

You're Being Watched: The Financial Impacts of Neglecting CX

Vanilla Forums

Too often, organizations fall into the trap of viewing business value with a money-in, money-out mentality, and as a result, end up putting customer experience on the backburner. This is a big mistake.

Support Customers Faster, Better and Cheaper with Community

Vanilla Forums

All companies look for ways to deliver customer support that's faster and better than their competitors because that's what customers want. And when customers get what they want, they're less likely to leave. But most companies also think that delivering superior customer services comes with a hefty price tag. These companies, as it turns out, are happily mistaken.

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How the Community Implementation Process Works at Vanilla

Vanilla Forums

So, you’re here because you want to get a snapshot of what your community implementation process would look like with Vanilla Forums. Completely understandable, and you’ve come to the right place; this blog will provide you with an overview of what your journey with us would be like.

How an Online Community Forum Helps Your SEO

Vanilla Forums

If you’re considering getting an online community forum and are wondering if it’ll help your brands search engine optimization (SEO), the answer is YES! Well, “yes” if you choose to go with a branded community forum —not just any community will do.

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

5 KPIs For Your Knowledge Base

Vanilla Forums

All platforms, strategies and processes in your organization need to be measured in order to identify areas for improvement and areas to build on.

Do you have an Audience or an Authentic Community?

Vanilla Forums

While these terms are often used interchangeably, there’s a difference between simply having an audience and having a community.

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Common KPIs For Online Community Forums

Vanilla Forums

The KPIs that you choose to measure in your community will (and should!) vary depending on the type of community that you have.

Is Your Online Community Included in Your Knowledge Base?

Vanilla Forums

Recently I’ve become obsessed with knowledge bases. More specifically, I’ve been fascinated with how they get constructed, what knowledge gets included, how they are structured and where the source of the knowledge comes from. Community Knowledge Base

Developing a Strategic Super Fan Program For Your Community

Vanilla Forums

Super Fans are a powerful, a necessary component of any successful online community. They drive the community, represent the larger community to you and your team, help connect the members to each other, share insights, and generally provide huge value to the community.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

KPIs, Analytics and Data: The Right Tools for the Job

Vanilla Forums

While most Community Professionals may think that coming up with what KPIs should be measured is a difficult task, I’ve actually seen more failure in how the KPI measurement is executed and how the data is reported. Community

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5 Crucial Features For Your Knowledge Base

Vanilla Forums

A knowledge base has quickly become a must-have for any organization looking to deliver a stellar customer experience. In fact, a recent study found that 92% of people would use a knowledge base for self-service support if it was available.

4 Nonprofits That Benefit From Their Online Communities

Vanilla Forums

Nonprofits do amazing work—there's no question. From providing healthcare to those in developing nations, to ensuring that people have access to mental health support services wherever and whenever they need it; the work these nonprofits do is endless. Community Nonprofit

8 Tips For Online Community Moderators

Vanilla Forums

I really like being a moderator. Do you want to learn how to be a moderator? Because we are going to talk about being a great moderator. Welcome to the inner lair, chosen one. Moderators are a special breed, and are some of the most important people in online communities today.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The New Role of Community Managers

Vanilla Forums

For many organizations looking to navigate the uncharted waters of building a community as part of their digital strategy , a Community Manager, and their responsibilities, is often a foreign concept.

15 Customer Self-Service and Experience Stats To Know (2020)

Vanilla Forums

To remain a top choice for your customers, you need to be informed. You need to know what your customers want (and don't want!) and use this information to ensure that you're creating the best customer experience possible.

5 Tips to Create Valuable Content for Your  Community Forum

Vanilla Forums

A good content strategy can give your online community forum a huge boost and help turn it from an inactive, unengaged community to a thriving and vibrant one. A good content strategy will be carefully planned, well researched and implemented immaculately. Community Marketing

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Why Enterprise Organizations Need Community

Vanilla Forums

Due to a number of competing strategic priorities, enterprise organizations often have to make difficult decisions regarding where to allocate budget and resources, and assess which areas should be invested in

Busy Season? Keep Customers Satisfied with Great Support

A great customer experience drives customer loyalty. Learn how to keep your customers happy this holiday season by helping them through their channel of choice with seasonal support experts.

6 Principles for Online Community Design

Vanilla Forums

Prompted by social distancing amid the COVID-19 pandemic, people are seeking online communities more than ever. Smart organizations are meeting that demand by creating digital spaces where customers, stakeholders, and partners can interact digitally.

What is DevRel?

Vanilla Forums

“What actually is Developer Relations?” is a question that I see almost every week as I’m compiling tweets and articles for DevRel Weekly. The confusion doesn’t stem from the fact that it’s never been defined (narrator: “It has!”), but rather from the fact that if you ask 10 different people in the tech industry for a definition of Developer Relations, you’re likely to get 12 different answers. Community Developer Relations

Optimizing Your Community Forum SEO: Q&A

Vanilla Forums

So—you want to make the most of your community forum SEO to increase your visibility and drive more traffic? Smart move! At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO. Community Search Engine Optimization

How Real Should You Be As a Community Manager?

Vanilla Forums

Real person, fake person or logo? This is one question I get often. It really boils down to the following: “How should the community manager be presented in an online community ?”. I have always been a big believer that every community needs a clear person or team that seems real.

The 5 E's of Community: Support Forums and Beyond

Speaker: Angelica Coleman, Community Lead, Snowflake

In order to establish a robust community, you need to have strong community objectives in place that are supported with the proper types of programs; programs that will help your community succeed. But narrowing down on your community objectives can be difficult, let alone knowing how to structure your community programs and offerings in a way that supports them. Join Vanilla Forums on Friday, October 8th at 12 PM ET for a webinar led by Angelica Coleman, the Community Lead at Snowflake, as she walks us through the 5 E's that are essential to establishing your key community objectives: Education, Enable, Expand, Engage and Evangelize.

7 Examples of Compelling Community Welcome Emails

Vanilla Forums

You spend a ton of time brainstorming a great angle, recruiting your early members to join and seeding the community with helpful content and conversations. Your community is steadily growing. Members are referring their friends, and even strangers are hearing about it. That’s great until you realize that all of these new members don’t know the story and mission behind your community. Community

Operating Your Community Super Fan Program

Vanilla Forums

Like any marketing, engagement, or support program, Super Fan programs require operational rigor. We use the word “program” because success comes from building a structured, planned effort that takes into account the combination of strategy, daily operations, and staffing that ensure the engagement efforts yield the hoped for results. In part 1 of this 3 part series, we introduced the core concepts of a Super Fan program.

The Whys and Hows of Community Guidelines

Vanilla Forums

The first thing that most members are encouraged to do when they join a new community is to check out their community guidelines. Most community managers and/ or moderators will point new members in this direction so that they get a feel for the community before they dive in. This is because community guidelines are essentially the template for how your community acts and behaves—these will (or, rather, should ) tell your members what type of conduct is acceptable and what isn't.

How to Select Members for Your Super User Program

Vanilla Forums

So, you've got your program structure mapped out for your new Super User Program, and you're ready to launch. Just one small detail that you've got to work out—who will be admitted into this program, and based on what criteria? Community

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

6 Pieces of Conventional Community-Building Wisdom to Forget

Vanilla Forums

Forward-thinking organizations know their brand communities help with support, marketing, and retention. These are all worthwhile reasons to start their community efforts. There is a large gap between investment and results, as many have learned through wasted resources and time.

5 Habits of Good Customer Service Teams

Vanilla Forums

Good customer service teams all have one thing in common—their habits. In the world of customer service, there are very clear rules about what you should and shouldn't do, however it's still hard to find good customer service these days. Support Customer Service

KPI Community Basics: Part 2 - The ABCs of KPIs

Vanilla Forums

No matter what kind of work you do, measuring progress is a challenge. Many organizations set arbitrary measurements for the results of their work. In fact, less than one-third of the 3,200 executives that MIT Sloan Management Review surveyed actually believed that what they measured matched their organization’s strategic objectives. Determining what to measure is even harder for community professionals, who sit at the edge of a still-nascent profession and must carve out a new path. Community

10 Quick Tips to Create Great Post in an Online Community

Vanilla Forums

There’s a rule of thumb that 1% of the members of an online community create new posts, 10% make comments and the rest only consume. If you are one of the few creators, thank you. Your content is what makes the internet such an interesting place. When you do post a new discussion, here are 10 quick tips on how to make it a great one. Community Marketing

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

The Marketing Executive's Guide to Community Investment

Vanilla Forums

You may have heard you can roll out a community platform in just a few days. What you have heard is 100% true. But the platform is just the tip of the iceberg of successful community investment. The other pieces - even more important than the digital home itself - will take several weeks or even months. Done correctly, however, these are the most rewarding parts of a community-building journey. Community Marketing

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