InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #4: Proving ROI Using Purpose-Driven Results. It was this period of confusion that caused them to revamp their menu. Let’s dive in to see how they did it!

Customer Experience 529

Customer Experience Guest Experience Return on Investment ROI 529

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. The goals summarized above can be measured using the following success metrics. Let’s start with the business success metrics for workforce training.

ROI 52

ROI Training How To Course 52

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Marketing – HorizonCX, LLC. Peter Swaim – V.P. September 9, 2020.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

InMoment XI

FEBRUARY 12, 2024

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. Integrated customer experience is a catalyst that improves organizations’ main metrics and bottom line.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

Lumoa

JULY 10, 2018

Will it positively impact our market share? As a business leader you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability. There are lot of research and studies about the relationship between financial metrics and customer experience metrics. Not necessarily.

ROI 303

ROI Customer Experience NPS Financial 303

Thematic

FEBRUARY 27, 2024

When you're asked to prove ROI, that's often when things get tricky. Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout?

ROI 62

ROI Report Customer Experience How To 62

ClearAction

DECEMBER 5, 2023

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Is this approach used for every growth effort in your firm?

Metrics 62

Metrics Effort Score ROI Policies 62

Thematic

FEBRUARY 27, 2024

Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout? Now you can measure how happier customers = more sales.

ROI 62

ROI Report Customer Experience How To 62

ClearAction

OCTOBER 12, 2022

5 Best Experience Management Metrics Lynn Hunsaker. Why are experience management metrics the #1 challenge year after year? Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. This means current experience management metrics are insufficient! Sales Velocity is another key to LTV.

Metrics 62

Metrics Management Effort Score ROI 62

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Real-time marketing: What companies want Business leaders said they want to be able to use real-time analytics to enhance their customers’ experiences. That means enabling a variety of real-time capabilities.

Marketing 133

Marketing Analytics Government Survey 133

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

How To 260

How To ROI Net Promoter Score Measurement 260

InMoment XI

DECEMBER 30, 2021

Graham Tutton (InMoment) and Maxie Schmidt-Subramanian (Forrester) discussed topics such as how to build an ROI model for your CX program and what you should focus on if you think your CX program isn’t perfect yet. For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? What are you doing with it?

Strategy 493

Strategy Touchpoint Metrics Customer Journeys 493

BirdEye

DECEMBER 29, 2022

Social media is one of the most important marketing tools companies have to connect with people and promote their products. There are a variety of different social media metrics to choose from, and the ones best for your business will depend on your marketing goals. Table of contents What are social media metrics?

Social Media 98

Social Media Metrics Net Promoter Score Effort Score 98

Circular Edge

JUNE 22, 2023

Quantifying that value — the return on investment (ROI) of your ERP — is crucial to building a business case that justifies an ERP investment in the first place. But because ERP systems have the potential to touch so many different aspects of a business, quantifying their impact — and, therefore, their ROI — can be complex.

ROI 52

ROI System Return on Investment Resources 52

CSM Magazine

MAY 4, 2021

Digital marketing is on a continuous rise. Ninety-eight percent of marketing officials are now merging traditional marketing efforts with digital tactics to meet these expectations. These include online advertisements, social media marketing, and blogging, to name a few. Train your marketing staff.

ROI 52

ROI Tips Marketing Metrics 52

SmartMessage Blog

JULY 27, 2021

Metrics are of great importance to scale success in business life. This is also true for digital marketing and one of its important topics, e-mail marketing. It is among the duties of marketers to monitor e-mail notifications and campaigns from relevant metrics and get better results. Click Through Rate.

Metrics 40

Metrics Marketing e-support ROI 40

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98

ROI Effort Score Metrics e-support 98

Lithium

AUGUST 3, 2022

Don’t cut your marketing budgets only to lose ground to your competitors. Khoros Marketing expert Matt Deluca dives into exactly when cost-cutting makes sense. Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Parker Hicks.

ROI 52

ROI Marketing Social Media Advertising 52

SurveySensum

SEPTEMBER 11, 2023

With that in mind, after working with different companies in this industry, we have compiled a list of 13 key SaaS KPIs and metrics of 2023 that you need to start tracking to measure your success. Statista predicts that in 2023, the SaaS market is estimated to be worth approximately $197 billion and estimated to reach $232 billion by 2024.

Metrics 52

Metrics Effort Score Net Promoter Score Measurement 52

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). You can make a general case about how a great customer experience drives sales and loyalty.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

AWS Machine Learning

APRIL 6, 2023

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

Sales 77

Sales Training Metrics ROI 77

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Here’s your training guide. We got you.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Gainsight

JANUARY 26, 2022

CS adds value to all parts of your business, whether Product, Sales, or Marketing. By advising and incorporating CS ideas into other teams in your company, especially Sales, they make the team members better at what they do. A CSQL is similar to a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL).

Sales 111

Sales Customer Success ROI Customer Centricity 111

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes.

ROI 52

ROI Marketing Social Media Analytics 52

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 192

Marketing How To Advertising Brands 192

Confirmit

JANUARY 8, 2020

A Voice of the Customer (VoC) program can have a measurable financial impact for organizations by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. Calculate your ROI. What Can I Measure With the ROI Calculator? Lower Cost of Sale. Faster Growth. Faster Growth. Compliance.

ROI 52

ROI Self Service Customer Experience Professionals Financial 52

SurveySensum

SEPTEMBER 8, 2023

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Leverage NPS to Boost Your Revenue & ROI With SurveySensum – Request a Demo NPS 3.0:

NPS 52

NPS ROI Social Media Effort Score 52