Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. What is Guest Experience?

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. You need a better way to create a loyalty program that your customers care about.

Loyalty Programs 150

Loyalty Programs Loyalty Feedback Net Promoter Score 150

ProProfs Chat

JANUARY 18, 2022

Even though there are endless ways to ask survey questions – rating scales have always been the most popular. So people will not get frustrated when they see your surveys. . Survey takers are typically asked to choose from multiple options scaled between two extremes such as Unsatisfied to Satisfied. Graphic Scale.

Examples 95

Examples Net Promoter Score NPS Survey 95

Customer Bliss

OCTOBER 11, 2016

He is responsible for inspiring customers across the world to explore, experience and fall in love with Hilton’s hotels and brands. He creates innovative programs, products and partnerships that drive engagement, grow share of wallet and accelerate performance. Power-winning guest loyalty program. Go to the hotels.

Chief Customer Officer 0

Chief Customer Officer Hospitality Industry Travel 0

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. By combining technology with best practices, you can maximize interaction with your clients and build brand loyalty. Cater Promotions to Client Needs.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

Clarabridge

OCTOBER 12, 2015

Personalize Surveys and Thank You Pages. Working with Clarabridge, Rotana Hotels, one of the leading hotel groups in the Middle East and Africa, overhauled their guest survey and designed a more personalized survey experience, customized to each guest’s stay. The result? at the start to 89.2. Personally Follow-Up.

Customer Experience 40

Customer Experience Hotels Knowledge Base Loyalty Programs 40

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

SurveySparrow

JANUARY 5, 2021

Here’s an employee engagement survey to boost employee pulse. . To create similar employee satisfaction or employee engagement surveys, you can create a free account on SurveySparrow. You can’t measure returns on employee experience with NPS or surveys. Employee Pulse Survey. Employee NPS or eNPS.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. Perhaps you’ve asked them to provide their income level or the purpose of their visit; maybe you are interested in identifying their persona or status level in your loyalty program.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

BirdEye

DECEMBER 8, 2022

They can also use these platforms for advertising, customer feedback surveys and polls, providing support, developing loyalty programs, addressing customer complaints/issues, and influencer marketing campaigns. How to use them: Focus on creating targeted campaigns for specific followers.

Social Media 98

Social Media Brands Video Entertainment 98

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SmartKarrot

NOVEMBER 3, 2021

To keep customers invested and involved, you need to send direct communication and involve them in a loyalty program. In a survey, it was found that 83% of US adults want a brand to self-diagnose the problem before it becomes a problem for them. Hyatt Hotels. Facebook takes customer feedback seriously.

Examples 10

Examples Customer Success Strategy Brands 10

Kustomer

NOVEMBER 25, 2021

And so, one of the things that we know is that customers, especially higher tier customers; think about airlines or hotels or other loyalty programs, have a sense of self-worth, often inflated, about how important they are to the company is really important to, even at a surface level acknowledge they’re treated differently.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

ShepHyken

JULY 5, 2021

Experience Hotel Blog) The Experience Hotel team decided to conduct a survey on the impact of the different types of emails you can send to your customers. Experience Hotel analyzed more than 9 million emails they sent to their guests. Even if you’re not in the hotel industry, you’ll find the results interesting.

Customer Service 148

Customer Service Loyalty Programs Hotels Infographics 148

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Smarter budgeting. of budget, down from 6.6%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Kustomer

MARCH 12, 2020

And so, one of the things that we know is that customers, especially higher tier customers; think about airlines or hotels or other loyalty programs, have a sense of self-worth, often inflated, about how important they are to the company is really important to, even at a surface level acknowledge they’re treated differently.

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

ProProfs Chat

DECEMBER 21, 2020

Post-chat survey feedback. With post-chat survey feedback , you can understand customer mindset and what factors lead them to switch from your brand. How about adding an exit survey that pops up when a customer is about to abandon your website? Surveys work well in this scenario. If anything, loyalty programs are soaring.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. This effort is a marked improvement. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Pointillist

MAY 23, 2018

According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping. Next, qualitative data captured in employee notes, interview transcripts, and call center logs, as well as quantitative data from surveys and other databases and systems, is added to the journey. Surveys and questionnaires, including VoC, CSAT.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The survey found that a quarter of people were more willing to consider subscribing to a streaming service during lockdown than before the crisis. Businesses will be able to buy ads for their Shops, and when people use Facebook’s checkout option, it charges them a fee.

Brands 52

Brands Airlines Travel Transportation 52

West Monroe

AUGUST 23, 2017

Certain cards from Chase, Citi, and American Express also enable cardholders to transfer points to partners’ loyalty programs – if this route is of interest to you, it’s important to research which cards allow this and who the travel partners are. Bank Relationship Benefits. Are you already a customer of a bank?

Banking 40

Banking How To Airlines Travel 40

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. If you don’t fly often, you probably also don’t stay in a lot of hotels. delivering more loyalty value so customers accelerate their path to rewards – keeping them engaged with your brand. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40