CSM Magazine

JANUARY 2, 2024

Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities. By consolidating data into comprehensive profiles, casinos can gain a holistic view of each high roller’s gaming history, preferences, and overall engagement.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. While the article is an entertaining rant on the topic, it makes a good point.

Loyalty Programs 64

Loyalty Programs Customer Service Hotels Entertainment 64

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. For example, host themed nights, let live music into their palates, and spark laughter with interactive entertainment. Go beyond food. Absolutely.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite.

Technology 59

Technology Tourism Travel Entertainment 59

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

BirdEye

DECEMBER 8, 2022

Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Create entertaining content that will resonate with your followers. Engage with your followers directly through messages, comments, and posts. How to use them: Create a business page.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

OCTOBER 27, 2023

It typically involves attracting, engaging, and converting leads into paying customers. It involves a set of tactics, methods, and channels designed to identify, engage, and convert potential customers into paying clients. This ensures you stay in touch at every step of the customer engagement process.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. This not only keeps customers engaged but also deepens their connection with the brand. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

BirdEye

DECEMBER 8, 2023

Integrate Webchat for real-time engagement 6. The engaging content not only attracts attention but also fosters a sense of trust and reliability among potential customers. Integrate webchat for real-time engagement Implementing a webchat feature on your website is essential for providing immediate assistance to potential customers.

Tips 59

Tips Strategy Marketing Social Media 59

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 40

Loyalty Programs Entertainment Data Loyalty 40

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

SurveySensum

JULY 4, 2023

To get a better understanding of your customer’s needs and expectations you can incorporate the following techniques into your customer satisfaction strategy: Customer journey mapping will help you in understanding your customer interactions and key engagement areas with your brand. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

To get a better understanding of your customer’s needs and expectations you can incorporate the following techniques into your customer satisfaction strategy: Customer journey mapping will help you in understanding your customer interactions and key engagement areas with your brand. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 9, 2019

Few brands have yet appreciated that, as this blossoming mobility marketplace becomes highly competitive, strategies and tools will be needed to capture this insight, maximize customer retention, and minimize CPA – not just in their existing spheres of control, but across every channel that funnels customers to their service and keeps them engaged.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty! trillion on travel by 2020.

Tourism 56

Tourism Travel Customer Service e-support 56

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Now that brands recognize that narrow engagement of only the most frequent customer is no longer enough, they need to engage mid-tail and longer-tail customers to find growth. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

ClientSuccess

JUNE 19, 2019

Demonstrating the latter with great finesse and building customer loyalty is the e-commerce brand, Modcloth. This brand demonstrates that if you wish to engage with your users on a trusting level, go for the live chat feature. This program rewards users with points for each dollar spent.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. He shares how engaging content and personalized experiences can lead to longer-term subscriptions that have a huge impact on brands’ bottom lines. Seamlessly onboard your subscribers.

Engagement 78

Engagement Company Self Service Entertainment 78

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Loyalty program data. Omnichannel engagement, such as app usage, browsing behavior, email engagement, and social interactions. Purchase history (both online and in-store).

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. That requires engaged team members who feel a real connection for the brand they’re representing.

Hospitality 74

Hospitality Travel Industry Brands 74

Retently

MARCH 18, 2019

For example, the biggest initial selling point of Netflix was its simplicity – a great online entertainment service that saved you time. Tesla’s buying process is very personal for consumers, and Starbucks’ loyalty program is focused on offering personalized rewards and offers. That trend continues to this day.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

SurveySparrow

APRIL 29, 2021

You too can create such detailed, engaging and amazing surveys. Any Customer Satisfaction Guarantee or loyalty program would work not just when the employees are satisfied but when they are trained to win. If the training is right, they would know all about the products, services, and programs. Signup for Free.

Customer Satisfaction 52

Customer Satisfaction Examples Customers Brands 52

SurveySparrow

JANUARY 24, 2020

In-app surveys get higher engagement because users have the right context and it is fresh in their minds. A telecom company would have a terrible score when compared with a company in the online entertainment industry. You can also send NPS surveys in-app when there is a transaction happening, it doesn’t have to be only through emails.

NPS 52

NPS Survey Net Promoter Score Feedback 52

Currency Alliance

SEPTEMBER 5, 2018

The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. Our technology and digital-driven world offers a huge number of ways for retailers to engage customers and rapidly resolve this queries. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26