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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

Whether it’s reducing costs, avoiding customer churn, acquiring new customers, or something else—voice of customer programs will help you get there. Check out some more ideas on identifying and executing ROI opportunities in this Solve for X video. Listening to the Voice of Customer Examples. Wrapping Up.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

And by focusing on improving NPS scores with an efficient NPS software , businesses can prioritize strategies that lead to sustainable growth. In other words, they may have a high or low NPS score but do not fully understand how this score directly impacts their revenue or overall business success.

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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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Customer retention in the telecom industry – new thinking

TechSee

Even though 61% of the telcos in question tried to retain their customers after they canceled their contracts — usually by offering a discount or an apology — their efforts were evidently unsuccessful. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs.

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Reduce Customer Churn with the Voice of the Customer (VoC)

Thematic

Churn –  lost revenue, tarnished reputation, and wasted effort.  The Develop a churn risk scoring system that incorporates these findings.   Loyalty programs or targeted incentives can help retain higher-risk customers and demonstrate your commitment to providing a positive customer experience.