Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset. Overall customer health.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

Gainsight

APRIL 2, 2021

I spoke with Kari Ardalan, Senior Manager of Customer Success Scaled Operations, who walked me through how her department succeeds. She was a field Customer Success manager with over ten years in CS. When Kari began there, the function of Ops was called “Customer Success Scaled Operations.”

Customer Success 52

Customer Success Effort Score Sales System 52

ChurnZero

JUNE 12, 2020

This is a guest post by Jason Conrad, Advisory Board Member of Customer Imperative. Today, you’d be hard-pressed to find a high-velocity Sales, Marketing, or Product team without a designated operations function. To find out if you’re prioritizing Customer Success productivity, let’s look at these common questions and answers.

Customer Success 80

Customer Success Effort Score Metrics Leadership 80

ClientSuccess

NOVEMBER 2, 2022

Over the years, customer success manager roles have expanded to include many different responsibilities. Bridging the gap between customers and a product team is critical, from managing customer implementations to ongoing account maintenance. Keep tabs on customer satisfaction and account health. .

Customer Retention 70

Customer Retention Tips Effort Score Customer Satisfaction 70

ChurnZero

SEPTEMBER 20, 2019

Q&A: How to Build Effective Customer Success Plans. Every Customer Success Plan has a secret sauce that turns it from just a plan on paper to something a team can actually execute and deliver successfully. She has become the “go-to” person for building the ultimate Customer Success model. Q&A Recap.

Customer Success 66

Customer Success Roadmap How To Effort Score 66

SurveyGizmo

NOVEMBER 5, 2021

Many Customer Experience (CX) teams lack the data integration of their Sales and Marketing counterparts. Sales departments tend to operate using a customer relationship management (CRM) tool like Salesforce (SFDC) and, by 2022, have likely already integrated with other data sets like Jira or Salesloft. CX Lags Behind.

Data 98

Data Net Promoter Score NPS Effort Score 98

ChurnZero

FEBRUARY 28, 2020

Q&A: Digital Customer Success Strategies to Drive User Adoption. Accessing meaningful data points early in the customer journey can be difficult. You can easily miss opportunities to deeply understand your customers’ behavior when your insights depend on those data points.

Customer Success 64

Customer Success Customer Journeys Strategy Exercises 64

CustomerSuccessBox

DECEMBER 20, 2018

SaaS Customer Success is a rapidly growing field and lately, there has been a huge demand for Customer Success Managers (CSMs). According to Linkedin , Customer Success Manager is the third most promising job of 2018. So how do you decide whether SaaS customer success is right for you or not?

Customer Success 66

Customer Success Effort Score Customers Analytics 66

ChurnZero

AUGUST 13, 2021

Your digital-led Customer Success program will only be as good as the technology behind it. But how do you go about building your Customer Success tech stack the right way? During the webinar, we discuss: What a Customer Success tech stack is and why you should care. Q&A Recap.

Customer Success 52

Customer Success Effort Score Self Service Tools 52

ChurnZero

AUGUST 24, 2018

This week we hosted a well-attended webinar on – Customer Success & Finance: Get Aligned! Getting a customer to retention and its financial impact. The webinar discussed the process and impact of the renewal from both the Customer Success and Finance point of view.

Customer Success 61

Customer Success NPS Customer Retention Financial 61

Gainsight

MARCH 9, 2022

In the world of Customer Success, metrics often tell the story. Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing.

Metrics 105

Metrics Customer Journeys Net Promoter Score Self Service 105

ClientSuccess

JUNE 8, 2022

As a modern customer success professional, you probably read all the books on delivering incredible customer experiences, follow all the thought leaders on LinkedIn who share tips and tricks on daily customer engagement, and check your favorite blogs regularly to stay up-to-date on industry trends.

Tips 52

Tips Return on Investment Effort Score Customer Retention 52

ChurnZero

OCTOBER 4, 2019

It’s time for another installment of our blog series where we spotlight a Customer Success professional and get their take on the industry as well as get to hear some of their top tips they’d like to share. Today we are showcasing – Sam Schneider, the VP of Client Success at Bloomfire. A: It’s ok to say no.

Customer Success 40

Customer Success Self Service Effort Score Customers 40

Feedbackly

DECEMBER 2, 2022

In the 1990s, the hallmark of fabulous customer experience was pinned to a great product or service. It was therefore assumed that if a customer is satisfied with the product/service, the likelihood to purchase again or recommend it to others is high. CX at both micro and macro level. Want to learn more about Emotional Value Index?

Net Promoter Score 98

Net Promoter Score NPS Effort Score Metrics 98

Kayako

AUGUST 22, 2019

At a high level, the customer journey looks like the following five steps we identified in the previous post – Awareness, Research, Evaluation & Trial, Purchase, and finally Customer success and Support. Email & Webinars. Customer Success & Support . Training webinars. Review sites.

Customer Experience 141

Customer Experience How To Comparison Effort Score 141

SurveySparrow

APRIL 28, 2023

This makes the sale easier because there’s no need to sell the user on the value of the product. – Wes Bush , Founder of ProductLed and author of Product-Led Growth Product qualified leads vs. other leads There are four types of leads we consider in sales: MQL, SQL, PQL, and AQL.

Case Study 52

Case Study How To Effort Score Metrics 52

ChurnZero

JULY 2, 2019

Summer is Here – Bring on the Customer Success Interns! As you see these ambitious young people in other departments in your organization, like sales or marketing, you might be asking yourself if it would be a good idea to bring on an intern to help with your Customer Success efforts, and we think it is.

Customer Success 40

Customer Success Net Promoter Score NPS Effort Score 40

CSM Practice

NOVEMBER 4, 2019

Some foundational questions still require attention in our growing customer success community. These questions include customer success funding and reporting, as well as appropriate customer segmentation. Mature SaaS companies are generally more concerned with the elements of scaling customer success.

Customer Success 45

Customer Success Customer Journeys Study Effort Score 45

SmartKarrot

DECEMBER 16, 2022

Role: Customer Success Manager Location: Birkenhead, England, United Kingdom (Hybrid) Organization: The Access Group As a Customer Success Manager, you will provide both reactive and proactive services to the customer base. Own the resolution process ensuring you exceed customer expectations.

Customer Success 19

Customer Success Self Service Effort Score Customers 19

ChurnZero

MARCH 28, 2023

For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success.

Customer Engagement 52

Customer Engagement Engagement Company Strategy 52

Totango

OCTOBER 13, 2020

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value. Accelerate Onboarding.

Strategy 62

Strategy Effort Score B2B Customer Success 62

Gainsight

FEBRUARY 28, 2023

We’ve entered an era of customer success (CS) where company executives and investors have agreed now is the time to double down on CS efforts. Along with the renewed emphasis on customer success comes massive expectations for CS teams to produce results. EBITDA is a focus instead of hyper-growth.

Effort Score 52

Effort Score Touchpoint Metrics Resources 52

Totango

MARCH 10, 2020

What your customer wants must remain front-of-mind in every engagement and decision you make throughout their partnership with your company. Customer goals should become your goals, and they should guide your everyday actions. Customer goals should become your goals, and they should guide your everyday actions.

Tips 93

Tips Customer Experience Effort Score Loyalty 93

Amity

OCTOBER 12, 2017

After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run. You really need to approach Customer Success with the mindset that your work is never done. The Cycle of Customer Success. Customer Journey.

Customer Success 61

Customer Success Customer Journeys Net Promoter Score Effort Score 61

ChurnZero

OCTOBER 11, 2019

If you work in a B2B SaaS company, you know that across the board, Q4 is always the biggest sales quarter of the year. With the end of year being the busiest buying season, it then also in turn becomes the heaviest renewal period for Customer Success teams. Upcoming Customer Success Webinar.

Customer Journeys 66

Customer Journeys Effort Score Self Service Touchpoint 66

SurveyGizmo

DECEMBER 13, 2019

Companies began to recognize the value that better understanding their customers and what they have to say could improve customer satisfaction and drive sales. Now we have NPS (Net Promoter Score), CES (Customer Effort Score), and CSAT (Customer Satisfaction).

Feedback 58

Feedback Net Promoter Score Effort Score NPS 58

ClientSuccess

NOVEMBER 22, 2021

When it comes to working with customers, any CSM worth their salt understands the value of customer sentiment. From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

Amity

OCTOBER 12, 2017

After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run. You really need to approach Customer Success with the mindset that your work is never done. The Cycle of Customer Success. Customer Journey.

Customer Success 49

Customer Success Customer Journeys Net Promoter Score Effort Score 49

CSM Practice

JANUARY 1, 2017

In the technology industry, customer success management is developing into a vital department. Setting up a customer program involves ensuring the success of your customers and, thereby, keeping them as customers for the long term. This group of people is called Customer Success.

Customer Success 58

Customer Success Metrics e-support Customers 58

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? If you teach a customer how to use your product to fix a problem, you’re in the game.

Strategy 64

Strategy Marketing Case Study Effort Score 64

ChurnZero

NOVEMBER 15, 2019

Q&A: How to Get 20/20 Foresight for Your 2020 Customer Success Planning. . To help you and your team with this arduous process, we hosted a video panel-style webinar on this topic so you could to hear advice on: End-of-year retention and upsell efforts. Customer Success operations planning.

Customer Success 40

Customer Success How To Chief Customer Officer Sports 40

SurveySensum

SEPTEMBER 5, 2023

Know What They Expect: Find out what your customers expect from your product. You can do this by asking about their challenges and expectations in the product demonstration or having a call with a sales representative. This score tells you how much effort your customers need to put in during onboarding.

Customer Experience 52

Customer Experience Self Service Effort Score Metrics 52

Totango

OCTOBER 22, 2020

With these approaches, you can evolve from dreading escalations to seeing them as a way to grow closer to your customer base. . By using Customer Success software to collect, view, and sort client data, you will be afforded a few different ways to identify escalation sources, even before a specific case occurs.

Management 64

Management Net Promoter Score Effort Score Software 64

Help Scout

MAY 12, 2021

It’s crucial to note that the reasons a customer chooses to stay or leave go beyond their customer service interactions. Product quality, pricing, competition, the work of marketing and sales teams, and economic conditions all play a role. Your sales team. Help customers onboard quickly. Reduce customer effort.

Customer Retention 115

Customer Retention Effort Score Self Service Measurement 115

Survicate

JANUARY 23, 2019

Hard, however, doesn’t mean impossible, and it’s definitely worth the effort. Having delighted customers is great, but you know what’s even better? Turning these happy customers into brand evangelists. Customer recommendations drive sales. It’s no secret that customer experience impacts churn. Source: PwC.

How To 87

How To Effort Score Net Promoter Score Survey 87

Amity

JULY 4, 2017

This post is a collaboration with our partner Wootric , the Net Promoter Score platform for boosting customer happiness. NPS is a simple one-question survey in which you ask your customer “How likely are you to recommend our product to friends or colleagues?” Bring emotion into your health score equation with NPS.

Net Promoter Score 66

Net Promoter Score Effort Score NPS How To 66

ChurnZero

OCTOBER 12, 2018

If you are like most B2B companies, Q4 is a busy selling season, which in turn means it also becomes a big renewal period for Customer Success teams. Conduct Your Preliminary Research – Do preliminary research before reaching out to the customer. Check their product usage, their customer health score, and NPS scores.

Management 45

Management Self Service Tips Effort Score 45