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The Key to a Great Customer Experience Design

InMoment XI

To start, what is customer experience? Customer experience is every interaction your customers have with your company at any point. Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase.

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The Power of Listening: Mastering Voice of the Customer Surveys

InMoment XI

A VoC survey involves gathering both quantitative and qualitative feedback from customers about their various touchpoints with a company. Touchpoints could be anything from an interaction with your website, chatting with your customer service representatives, or actually using your products and services.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

Contact center analytics are akin to a master storyteller, weaving tales from myriad data points and interactions. It’s the pulse of customer interactions, the rhythm of agent responses, and the melody of operational flows. The Multi-Faceted Approach to Contact Center Analytics What Are Customer Analytics?

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

By processing vast amounts of unstructured data, such as social media interactions and customer reviews, AI extracts valuable information that can be used to tailor products, services, and marketing campaigns to meet the evolving needs of the customer base.

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3 Customer Experience Ideas for 2022

Experience Investigators by 360Connext

It also means considering how to inform customers about new rules or options. This is especially important to consider for your frontline workers like cashiers, customer service representatives, and customer success managers. Consider how to care for customers and employees in bigger ways.

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Integrated CX: The Complete Guide

InMoment XI

Integrated customer experience revolves around breaking down data silos and consolidating customer data from diverse sources into a unified and accessible repository. The goal is to create a comprehensive view of the customer, drawing insights from various touch points such as interactions, purchases, and feedback.