SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. It is a fact that the customers most likely to enrol in your program are those already most engaged with your brand, products or services. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. It is a fact that the customers most likely to enrol in your program are those already most engaged with your brand, products or services. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

Beyond Philosophy

SEPTEMBER 8, 2022

It could be increased market share, improved NPS, or higher customer retention. In this phase, you also need to get the voice of the customer and the voice of the process. In another, groups of the team would gather the information from other people, which they called Maersk Google. Rule #2: Measure.

Case Study 97

Case Study ROI Study Customer Experience 97

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? 4 Steps to Customer Experience ROI. Capture customers’ informal post-purchase comments. Why wait to conduct a survey?

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Author: Olivier Njamfa Businesses have been running Voice of the Customer (VoC) programs for some time , but in many cases overall customer satisfaction has actually deteriorated. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Comm100

DECEMBER 14, 2017

Companies should put in place some methods of getting feedback from customers, ideally covering both qualitative and quantitative outputs which can then be measured against at the completion of the change project. This can be done using surveys, questionnaires and focus groups, for example. These need to be quantifiable to prove ROI.

Strategy 235

Strategy Customer Experience How To Effort Score 235

Bob Hayes

APRIL 29, 2018

Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts. Increase Revenue.

Customer Retention 64

Customer Retention Return on Investment Customers Case Study 64

Bob Hayes

APRIL 29, 2018

Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts. Increase Revenue.

Customer Retention 64

Customer Retention Return on Investment Customers Case Study 64

Optimove

NOVEMBER 15, 2023

SMS Segmentation Targets High-Value Customers and Maximizes Your ROI (return on investment) When it comes to the pay-per-message format of SMS – every penny counts in marketing. Focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

Comm100

JANUARY 23, 2023

Comm100 comment: Providing excellent customer service is a proven way to boost customer retention. As the cost of retaining existing customers is significantly lower than the cost of acquiring new ones , excellent CX becomes crucial for all businesses looking to grow profits, especially in this economy.

Customer Experience 313

Customer Experience Chatbots e-support Customers 313

NobelBiz

MARCH 23, 2022

Running a successful contact center means you’re responsible for keeping customers happy and your agents performing effectively so that your company may thrive. And generating an ROI on your contact center to increase your company’s bottom line is part of that growth strategy. How to determine the ROI for a Contact Center Solution?

Return on Investment 52

Return on Investment Contact Center ROI Measurement 52

Beyond Philosophy

NOVEMBER 10, 2014

Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Optimove

NOVEMBER 15, 2023

SMS Segmentation Targets High-Value Customers and Maximizes Your ROI (Return on Investment) When it comes to the pay-per-message format of SMS – every penny counts in marketing. Using SMS targeting and focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

Return on Investment 52

Return on Investment ROI Customer Retention Loyalty 52

Daniel Group

AUGUST 1, 2023

When starting a CX program, it is easy to identify business outcomes but more challenging to, for example, measure customer retention after embarking on a Customer Experience initiative. I share how CX performance measures have changed for one of our client groups. appeared first on The Daniel Group.

Measurement 52

Measurement NPS B2B ROI 52

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. Baseline ROI metrics: Customer experience by the numbers.

ROI 40

ROI Measurement Customer Experience Effort Score 40

ShepHyken

JANUARY 28, 2024

That means organizations increasingly have to justify spending and show a clear path to ROI to protect their investments. My Comment: After all the research that has come out about customer experience and service being as important as the products companies sell, it surprises me that some organizations still feel CX is a discretionary spend.

Customer Service 67

Customer Service Customer Journeys Trends Study 67

C3Centricity

APRIL 2, 2018

But in order to become this new business decision support group, new skills are required. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Pricing, value perceptions and CLV (Customer Lifetime Value). Business acumen.

Marketing 175

Marketing Handbook ROI Social Media 175

CX University

MARCH 18, 2024

Personalization boosts companies’ growth rates by 6-10% on average and improves marketing efficiency, sales, and loyalty, all contributing to ROI when investing in a personalization tool. Customer Retention. Hyper-personalization can lead to improved customer loyalty, repeat purchases, and longer customer lifetime value.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Then, evaluate these natural groups’ revenue potential and cost to serve.

Brands 62

Brands Chief Customer Officer Guidelines Loyalty Programs 62

inmoment

AUGUST 10, 2020

Now comes the hard part: proving results and justifying ROI. Luckily, there are several tried-and-true metrics that practitioners can track to justify ROI, and we’re going to hit them all right now: Customer Acquisition Growth. Customer Retention & Recovery. Upselling Established Customers.

B2B 52

B2B Measurement ROI Customer Retention 52

Playvox

JULY 31, 2023

However, some of the quickest ROI can come from the employee self-service (ESS) aspects of a WFM solution. Improved Efficiency Getting your staffing levels right and creating a balanced workload across all of your customer service channels is crucial. A display of group business metrics. Calculate your potential ROI now!

Self Service 85

Self Service Management Contact Center ROI 85

ShepHyken

OCTOBER 29, 2023

A Great Way to Get Your Employees to Connect With Customers by John Dijulius ( The DiJulius Group) Most people believe the customer is the one who benefits when the employee makes a personal connection. Keeping your customers close is all about it, like a favorite coat that you just can’t give up.

Customer Service 65

Customer Service Loyalty Programs Ecommerce Loyalty 65

Alliance by IFS

MAY 28, 2019

The Right Field Service Management Solution Yields Long-Term, Recurring ROI. To achieve it, you have to boost customer retention , attract new customers, and/or offer new products and services. Personalizing service delivery through greater digital engagement with customers. Proactive Maintenance Through Data.

Software 92

Software Management Self Service Customer Retention 92

ClientSuccess

NOVEMBER 22, 2022

Learn How to Align Your Customer Success and Marketing Teams. As marketers, you’re always looking for new and innovative ways to drive value and ROI for your brand. But what if we told you that understanding your customers was the key to success? Create a Customer Advisory Board for Your Company.

Customer Success 69

Customer Success Strategy Marketing Social Media 69

AskNicely

MARCH 30, 2017

Should that be the case, what can you do then to actually figure out how satisfied your customers are? Sure, you could use focus groups or market research – but that stuff doesn’t really work anymore and people have become immune to it. You then categorize people into three groups, based on the number (score) they selected.

NPS 150

NPS Net Promoter Score Customer Satisfaction Survey 150

ClearAction

DECEMBER 5, 2023

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious. Does it cost you when you reduce value to customers?

Metrics 62

Metrics Effort Score ROI Policies 62

Thematic

MARCH 27, 2024

Analyzing this data helps you identify the specific areas where customer experience is faltering, empowering you to take targeted action to prevent customers from leaving in the future. Proactive vs. Reactive Customer Retention Without a churn risk model , your approach to customer retention remains reactive.

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

Alliance by IFS

OCTOBER 18, 2019

The Right Field Service Management Solution Yields Long-term, Recurring ROI. According to an ROI study we conducted here at Astea, service leaders who aren’t investing in field service management ( FSM) software could be missing out on a revenue opportunity of $205,335 ? just in the first year of deployment.

Software 75

Software Self Service Multi-Channel ROI 75

Optimove

JUNE 1, 2023

They bring in more revenue: “Companies that focus their marketing on existing customers see a 20% increase in revenues.” Gartner) They represent top marketing ROI: “Increasing your customer retention rate by just 5% can lead to an increase of 25%-90% in profit.”

Marketing 52

Marketing Multi-Channel Analytics ROI 52

C3Centricity

AUGUST 17, 2020

RightNow Customer Experience Impact Report. Walker forecast that by 2020, customer experience will overtake price and product as the key brand differentiator. Customers 2020 Report. A 10% increase in customer retention levels result in a 30% increase in the value of the company. Bain & Co.

Strategy 158

Strategy Customer Centricity Social Media Analysis 158

GetFeedback

MAY 9, 2019

CX leadership coalition: The VoC program and customer map fuel a company’s customer experience program, while the employees are the engine — they take this data and act on it. Regardless of your company size, there must be a cross-functional group of leaders assigned the task to ensure your CX program is implemented properly.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

SmartKarrot

DECEMBER 4, 2020

Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI.

ROI 10

ROI Measurement Customer Success Return on Investment 10

SurveySparrow

FEBRUARY 22, 2023

Reducing Development Costs: A study by the Nielsen Norman Group found that businesses that conduct user & market research before developing a product can save up to 50% on development costs. Given how difficult onboarding and retaining customers has become, this improvement just on the back of feedback is huge. Big savings!

ROI 52

ROI Analysis Feedback Study 52