Kerry Bodine

JANUARY 9, 2021

I’m thrilled to announce our new three-part open-enrollment virtual journey mapping bootcamp. Pair Part 1 with Part 2 to learn how to identify the root causes of your customer experience pain points — and prioritize solutions that will benefit your customers and your business. Part 1: Introduction to Journey Mapping.

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Alida

SEPTEMBER 10, 2018

In a recent webinar on customer experience , we had the honor of hosting Annette Franz , founder and CEO of CX Journey Inc, for an in-depth talk about the why and the how of customer journey mapping. According to Franz, customer experience improvements have stalled. Myth 1: I’ve mapped once; I’m done.

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Seaton CX

JANUARY 17, 2024

Before you invest in creating a customer journey map, there are a few questions you should ask yourself. You’re challenged to control or reduce costs while simultaneously improving agent retention and customer satisfaction—in an environment of rapid technology innovation and evolving customer expectations.

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Experience Investigators by 360Connext

JULY 7, 2020

Why Create Customer Journey Maps? Journey maps can be extraordinarily impactful upon how an organization approaches their products, services, and interactions. Stop for a moment and imagine a customer journey map in your mind. Customer journey maps are tools to solve your business challenges.

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Customer Journeys Handbook Tools ROI 208

Alida

DECEMBER 9, 2016

A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. It begins at initial contact, develops with engagement and forms a long-term relationship between a brand and its customers.

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Education Services Group

JULY 5, 2023

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Customer Success is that engine.

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Education Services Group

JUNE 1, 2023

The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. In our series defining and investigating all the stages of the customer journey, we’re looking at the most common steps a customer will take as they move through the lifecycle.

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Beyond Philosophy

AUGUST 12, 2020

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. Behavioral Journey Mapping is different.

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Customer Journeys Hotels Net Promoter Score Exercises 187

Quadient

JULY 25, 2022

Customer Journey Map Examples & Templates. Since every customer's journey is unique and every business has unique customer experience (CX) goals, there is no one-size-fits-all customer journey map example. Why are customer journey map examples useful? j.shah-thiel.

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Education Services Group

JULY 18, 2023

So…quick question: What is a customer journey map? A customer journey map can be many things. Organizations that leverage them wisely use them as step-by-step guides for customer engagement throughout the customer lifecycle. need a customer journey map?

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Customer Journeys Customer Success Social Media Loyalty 52

Kerry Bodine

JUNE 23, 2015

Back in May, I presented a webinar called “ 10 Ways To Use Customer Journey Maps ” as a part of Qualtrics ’ CX Week. Part 1 of this series focused on common journey map components and how to use maps to prioritize customer experience initiatives. What is the process for creating journey maps?

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Genroe

SEPTEMBER 23, 2022

Why you need a B2B Customer Journey Map The goal of every customer journey map is to document the journey that a customer takes when interacting with the organisation so that it can be used to understand and continuously improve the journey over time.

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Customer Journeys B2B Net Promoter Score Feedback 52

Beyond Philosophy

JUNE 21, 2019

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

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Customer Journeys Consulting Customers Loyalty 101

Genroe

OCTOBER 5, 2022

Demystifying the process of running a customer journey mapping workshop and providing a step by step process for success. The post How to Run a Customer Journey Mapping Workshop appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Customer Journeys Net Promoter Score How To B2B 52

Genroe

OCTOBER 7, 2022

This posts examines what a customer pain point is and how to use your customer journey map to identify and eliminate them. The post Fixing Customer Pain Points Using Customer Journey Maps appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Customer Journeys Net Promoter Score B2B Customers 52

Genroe

SEPTEMBER 27, 2022

Customer journey mapping can be extremely beneficial but there are also some potential disadvantages that should be considered. The post The Benefits and Disadvantages of Customer Journey Mapping appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Customer Journeys Net Promoter Score B2B Feedback 52

delighted

JANUARY 7, 2021

Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . What is a customer journey map?

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Customer Journeys Touchpoint Net Promoter Score Exercises 98

Kerry Bodine

MAY 15, 2020

What you knew about your customers back in January just doesn’t apply now — and if you’ve got existing journey maps, they are officially out of date. Similarly, you should keep your new journey maps under warrantee by checking up on them regularly to see if anything major has changed. Let’s get mapping!

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Customer Journeys Effort Score Course Feedback 207

Forrester's Customer Insights

JULY 4, 2023

The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary.

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Customer Journeys Trends Innovation Software 49

Ecrion

FEBRUARY 20, 2020

Beyond simply identifying your customer’s pain points, you need to understand the motivation behind the customer journey. Tracking, recording, and examining customer behavior provides valuable insight into how clients are interacting (or not interacting) with your brand. What is a Customer Journey Map?

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Customer Journeys How To Touchpoint Roadmap 103

Experience Investigators by 360Connext

OCTOBER 29, 2019

Customer journey mapping can be a powerful tool to help you truly understand your customers, innovate around new ways to serve them, and identify gaps in their journey. But, that’s only if the map is used as a tool and not an artifact. Creating a journey without a map is like sailing on the ocean.

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Customer Journeys Innovation Touchpoint Tools 137

InMoment XI

DECEMBER 13, 2021

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services. Keep reading to find out.

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Analytics Data Marketing Customer Journeys 493

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because it doesn’t matter how many journey maps you have if you don’t use them. The result?

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Customer Journeys Sports How To Groups 177

Kerry Bodine

JUNE 2, 2015

Many companies embark on customer journey mapping projects without having a clear idea of how they’ll actually use the outputs. At the end such efforts, the CX team has checked “journey mapping” off its to-do list, but is left wondering what to do next…. With a current-state journey map , you can: 1.

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Customer Journeys Customers Innovation Measurement 120

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

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Customer Journeys Exercises Touchpoint Metrics 59

CustomerSuccessBox

MARCH 17, 2022

Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. What is a Customer Journey Map?

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Customer Journeys Touchpoint Customer Success Consumers 52

transcosmos Information Systems

FEBRUARY 19, 2021

In our technology-driven world, where the market is highly competitive in segments and customers’ expectations are evolving instantly, personalized, and seamless customer experience is more important than ever. There are, however, fundamental steps that all maps should follow to succeed. Conclusion.

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Customer Journeys Return on Investment Omni-Channel Customer Expectations 62

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because it doesn’t matter how many journey maps you have if you don’t use them. The result?

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because it doesn’t matter how many journey maps you have if you don’t use them. The result?

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! <- Why?

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Touchpoint Customer Journeys Customer Experience Social Media 143

ShepHyken

AUGUST 31, 2023

They write about how improving customer journeys increases business growth. When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers.

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Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 129

CSM Magazine

MARCH 12, 2022

A customer journey map is a visual story explaining the process they go through when engaging with your brand. This kind of mapping is necessary to create seamless customer service for consumers. It’s also a means of gaining insights into what your current customers experience as they interact with your brand.

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Customer Journeys How To Touchpoint Social Media 52

Kerry Bodine

NOVEMBER 22, 2017

We’ve been getting multiple requests over the past few weeks about our 2018 journey mapping workshop schedule. This needs to be part of our marketing DNA.” — Yadi Schnyder, WorldVentures. So without further ado… We hope you’ll join us in one of these fun locations next year for our signature two-day workshop!

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Customer Journeys Exercises Tips Course 120