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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . That’s step one of a customer journey–the customer recognizes a problem to be solved, or a goal to be achieved.

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Customer journey map: The key to understanding your customer

delighted

Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . What is a customer journey map?

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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators by 360Connext

There is an undeniable link between the customer experience (CX) and the employee experience (EX). But don’t just take my word for it: Engaged employees are proven to create better customer experiences. When organizations improve employee satisfaction, they also improve customer satisfaction. in both areas.

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Contact Center Metrics That Matter

Speaker: Nate Brown, Co-Founder, CX Accelerator

Learn how to round out your CX dashboard with metrics related to the employee experience, the customer journey, and business results. By the end of this webinar, you will know: How to establish an “effort-measurement” base for both the customer experience and the employee experience.

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5 Customer Journey Touchpoints to Measure

Lumoa

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer-Obsessed Organizations Don’t Stop Talking About CX Organizations that focus on customer experience as part of who they are don’t stop communicating about it. It’s part of their internal communications and employee engagement rhythm. Employees know when their processes are burdensome or require too much effort.