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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

Forrester's Customer Insights

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

The running costs of a reward program can be cut to as little as 25% with more affordable microservices – suites of modular applications that can nimbly manage otherwise cumbersome applications. Too many reward programs focus on short-term profits, such as breakage. Reduce running costs with microservices.

ROI 52
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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester's Customer Insights

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.

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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

Rand, I hear that you have a customer insight retail analytics solution to show me. That way, you can make an informed decision by looking back at your loyalty rewards program and say, “Are these people redeeming these points? What has driven customers back into our stores?

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Is Your Online Holiday Traffic Naughty Or Nice?

Forrester's Customer Insights

By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards.