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Drive Real #CX Change with Journey Maps

CX Journey

Are journey maps a waste of time, or can you really use them to drive CX change? Done right, you can drive real CX change with your journey maps! Done right, you can drive real CX change with your journey maps! As you can see, we covered a lot of territory.

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From Journey Map to Experience

CX Journey

What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. Those are marketing tools and are too high level for customer experience design.

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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Employee Experience. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Resource: 6 Sources of Customer Understanding by CXpert.

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What's in Your #CX Budget?

CX Journey

Image courtesy of Pixabay What's in your customer experience strategy budget? Traditionally, customer experience professionals have no budget. Despite that, customer experience professionals still need to develop a budget for the work that they do and for the resources they need for that work.

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The secret diary of a Customer Experience Professional (aged 41 & 3/4)

ijgolding

Join thousands of CX Professionals all over the world in marking the significance of Customer Experience in our lives today! What you are about to read are the exploits of one Customer Experience Professional as he went about his business during a working week. It is so easy to do!

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Soon after that, while working for a research company, a client asked me to create a journey map using this bland, simplistic template they had provided. I remember saying, “You can’t represent the richness of the customer experience with a PowerPoint slide filled with dots and bubbles!” I was horrified!

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How to Use the CSAT Metric in Your CX Program

GetFeedback

When experience fails to meet expectations, the loss of revenue can be up to twice as great as the positive results of over delivery. . Measuring CSAT can be used to determine how a customer feels about the experience overall, parts of the customer journey, or even specific products or services.