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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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eCommerce Outsourcing for the Modern Day Entrepreneur

Magellan Solutions

With quarantine measures in place around the world, demand for ecommerce is stronger than ever before. To meet these demands, ecommerce outsourcing is a solution to mitigate financial risks while coping with demand. Outsourcing is a cost efficient solution for rapid ecommerce business growth. What is ecommerce outsourcing?

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.

Retail 78
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Inbound Support Services: Your Key to Building Customer Loyalty

Magellan Solutions

One way outsourced inbound services can do this is by using inbound services with loyalty programs. Loyalty programs and inbound support are crucial to enhancing customer retention. Loyalty programs offer attractive rewards and incentives to encourage repeat business. And guess what?

Loyalty 52
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. It just won’t grow with stand-alone loyalty programs.

Loyalty 98
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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Comprehensive training is essential for effective customer engagement. Some of the key components that all good training programs should cover are: Product Knowledge The first thing to ensure is that all staff are well-versed in the intricacies of the products they sell. We live in an era where data is a valuable asset.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. For instance, a beverage brand might create an interactive SMS poll: “Hey [Customer Name]!