Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. ChurnZero vRYG panelists included: Sana Farooq , Director of Customer Success, FloQast.

Customer Success 59

Customer Success Company Management Roadmap 59

Totango

MARCH 6, 2020

Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words. Voice of the Customer is usually considered to be the result of direct requests for information such as surveys (i.e.

Voice of Customer 93

Voice of Customer Feedback Customer Success Metrics 93

Waypoint Group

JUNE 13, 2018

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” Following up on customer support requests. Helping customer contacts with training. Helping customer contacts with training.

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

Totango

JANUARY 23, 2020

There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan. In this customer-centered economy, a lapsed customer could represent years of lost renewal opportunities.

Strategy 107

Strategy Management B2B ROI 107

Waypoint Group

JUNE 7, 2018

Success = Outcomes. Let’s start with a definition of Customer Success: “Success” is simply, “The accomplishment of an aim or purpose.” In other words, Customer Success is NOT a matter of making sure that end-users adopt the product. If yes, are they sufficient to meet customers’ expectations?

Customer Success 40

Customer Success Customer Journeys B2B Feedback 40

Kapta Customer Success

MARCH 6, 2019

Keep in mind that there isn’t one right and one wrong customer segmentation strategy and the one that applies best to your lineup of customers is the one that works best; just don’t default to the traditional approach if there is a better way. How often are your customers using your product? Segmenting Based on Potential.

Customer Success 53

Customer Success Strategy Management Customers 53

ClientSuccess

NOVEMBER 22, 2021

Voice of Customer. CSMs have long been known to be the ‘voice of customers’ within an organization, and they need the correct information to ensure they’re sharing the right customer story. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

Waypoint Group

JUNE 19, 2019

We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights.

Engagement 40

Engagement B2B ROI Customer Retention 40

Totango

JUNE 1, 2021

Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better connect with your customers. It all starts with knowing how to gather customer insights and properly leverage that data.

Customer Insights 70

Customer Insights Software How To Touchpoint 70

Totango

MARCH 10, 2020

These tips will help you distill the entire customer journey into easy to manage, easy to accomplish daily goals and actions. . Turn Customer Hopes into Personal Goals. What your customer wants must remain front-of-mind in every engagement and decision you make throughout their partnership with your company.

Tips 93

Tips Customer Experience Effort Score Loyalty 93

Waypoint Group

MAY 23, 2018

This article discusses the steps and necessary metrics to drive account retention and expansion: Common issues facing Customer Success (CS) teams. Many Customer Success teams measure their performance via customer retention and expansion rates. Your process as a Customer Success leader should be similar.

Measurement 40

Measurement Customer Success Metrics B2B 40

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Proactively Personalize Engagements. Listen to Your Voice of Customer Programs. Learn from Customers.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

Amity

APRIL 25, 2016

Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success. Director of Customer Success - Proven. Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

Totango

JULY 16, 2019

The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones. By constantly helping your customers grow, your enterprise will reap substantial long-term rewards. . As such, your entire enterprise needs to adopt a customer-centered approach.

Customer relationships 68

Customer relationships Metrics Effort Score Customer Success 68

Waypoint Group

MARCH 5, 2020

” with a great discussion about how Sales and Customer Success need to work together for mutual benefit, and how Customer Success can learn/adopt some great practices from Sales to strengthen customer-relationships. The hand-off between Sales and Customer Success.

Sales 40

Sales Customer Success B2B Customer relationships 40

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. CS teams should focus on both types of customers equally, as both are important in your quest for customer advocacy.

Strategy 62

Strategy Effort Score B2B Customer Success 62

Totango

OCTOBER 1, 2019

Because the customer journey is not linear, your customers may be split between your sales and customer success team. For example, your customer needs to onboard two new employees while simultaneously working through an upsell with your sales team. Customer Journey Optimization 101 . Onboarding.

Customer Journeys 81

Customer Journeys Voice of Customer Customers Metrics 81

Totango

SEPTEMBER 17, 2019

How do you build that relationship if your team does not have the right tools to engage intelligently with customers? If key information like this is passing you by, then your customer data isn’t properly organized and optimized to turn raw information into value-driven customer engagements. Financial information.

Data 64

Data Metrics Effort Score Comparison 64

Waypoint Group

JULY 13, 2018

On June 19 th , 2018, a few of us Waypointers attended the inaugural Customer SuccessCon Denver, hosted by Mikael Blaisdell’s Customer Success Association. achieve company-wide buy-in for your customer success initiatives.

Customer Success 40

Customer Success Company Customer Experience NPS 40

Totango

JANUARY 16, 2020

Customer delight, on the other hand, is the “wow” factor. It proves to the customer that you intimately understand their needs and can proactively anticipate ways to improve their situation. Both are important aspects of customer success. Customer Delight vs. Customer Satisfaction: How Do They Differ?

Customer Satisfaction 62

Customer Satisfaction Customers Customer Success Software 62

Waypoint Group

MAY 24, 2022

b) “Grew NRR by 18% year-over-year by building an ongoing Customer Engagement program that increased Customer Lifetime Value (LTV) by 14% through improved retention and expansion rates, and improved close rates by 24%.”. Customer Success (CS) / Account Teams are speaking with their clients every day.

Resources 52

Resources Sales Course Customer Success 52

SmartKarrot

JANUARY 5, 2022

Thanks to the untiring zeal of its passionate community, Customer Success has grown to become the phenomenal force that it is today. Here’s our Top 50 Customer Success Influencers list for 2022 celebrating the inspiring visionaries and trailblazers who are helping shape the field and its future evolution. Lincoln Murphy.

Customer Success 23

Customer Success Chief Customer Officer B2B Leadership 23

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Totango

JULY 16, 2019

The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones. By constantly helping your customers grow, your enterprise will reap substantial long-term rewards. . As such, your entire enterprise needs to adopt a customer-centered approach.

Customer relationships 48

Customer relationships Metrics Effort Score Customer Success 48

Totango

JUNE 25, 2019

Customer Success Management (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. It all starts with knowing how to gather customer insights and properly leverage that data. . How to Gather Customer Insights that Matter.

Customer Insights 68

Customer Insights Software How To Touchpoint 68

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. This is true for customer experience, employee experience, and partner experience management. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Totango

OCTOBER 23, 2020

These actions are crucial to customer success, as they will set the tone for your client-brand relationship moving forward. A successful onboarding experience can lay the foundation for a loyal lifetime buyer, while a negative experience can push your new customer directly into the hands of a competitor.

Net Promoter Score 72

Net Promoter Score Metrics Customers Training 72

SmartKarrot

AUGUST 13, 2021

Role: Director of Customer Success Location: Remote, United Kingdom Organization: Founder and Lightning As a Director of Customer Success, you will be the main point of contact for commercial negotiations and escalation point for client issues. Become a trusted advisor and advocate for customers’ executive sponsor(s).

Customer Success 10

Customer Success Roadmap Consulting Touchpoint 10

SurveyGizmo

MARCH 12, 2021

Watching how customer experience has changed and evolved over the past year led us to look at what you can expect in 2021. Alchemer CEO, David Roberts, and Alchemer VP of Customer Success, Ryan Tamminga, discuss how customer experience will change in 2021. Voice of the Customer (VoC)?programs.?. programs.?.

Customer Experience 52

Customer Experience Employee Engagement Trends Employee Experience 52

Lumoa

OCTOBER 31, 2018

Stop organising by function and skill set, start organising by ‘ability to deliver customer success’ create ‘experience teams’ of people with different skills and different core competencies that can manage the entire customer life cycle and reward them together for the achievement of customer success, not completing tasks and activities.”.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Totango

JUNE 25, 2019

Customer Success (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. It all starts with knowing how to gather customer insights and properly leverage that data. . How to Gather Customer Insights that Matter.

Customer Insights 49

Customer Insights Software How To Touchpoint 49

Totango

JUNE 23, 2020

Low marks mean you have some customer success work to do, but it is possible to learn how to improve NPS. . Five basic customer success best practices can help move the needle on your net promoter scores: Segment to Find Trends. Net promoter scores are a snapshot of the customer experience. Turn Data into Actions.

Net Promoter Score 62

Net Promoter Score NPS Effort Score How To 62

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. Involve all the employees in the transformation: motivate the employees of the company to deliver a great customer experience. Include customer-centricity in daily operations and communications inside the company.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SmartKarrot

SEPTEMBER 25, 2020

In the subscription-based economy, companies are progressively shifting from transactional to relationship-based customer engagement. But with a growing importance of retaining a customer and maintaining a long-term relationship with them, a customer success team has become indispensable for a modern company.

Customer Success 13

Customer Success How To Customer Retention Customer Centricity 13

Waypoint Group

JANUARY 31, 2019

Recognize that there is no “customer” in B2B (and I’m not talking about B2b for selling to small business) – it’s a group of contacts in the account, that all have different perspectives, expectations, and requirements. Customer Success teams must: Recognize that acquiring feedback from a customer is engagement.

How To 40

How To B2B Voice of Customer Feedback 40

Totango

JUNE 4, 2019

That’s why customer-centered teams value Voice of Customer (VoC), the process of requesting, gathering, and analyzing customer feedback. It provides a direct opportunity to improve the customer experience which, in turn, makes customers more likely to remain loyal. What is Voice of Customer?

Voice of Customer 80

Voice of Customer Net Promoter Score Feedback Competitive Advantage 80