CX Competency: Customer Connectedness (Video)

Experience Matters

Temkin Group has found that the only path to sustainable customer experience differentiation is to build a customer-centric culture. By mastering Four Customer Experience Core Competencies. Here Are Four Strategies For Customer Connectedness: Filed under: […].

Mastering Customer Experience Metrics (Infographic)

Experience Matters

As an organization’s customer experience efforts mature, CX metrics become a critical guidepost for all of its activities. The post Mastering Customer Experience Metrics (Infographic) appeared first on Customer Experience Matters®. CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience CX measurement Infographic

Building a Strong Voice of the Customer Program (Video)

Experience Matters

Customer connectedness is one of Temkin Group’s four CX core competencies. A key capability in this area is a strong voice of the customer (VoC) program. The bottom line : Great companies learn from, and act upon, the voice of their customers.

Video 300

The Power of Customer Journey Mapping (Video)

Experience Matters

Customer journey mapping is a valuable tool, but Customer Journey Thinking can change your culture. Watch this short Temkin Group video to find out more… The bottom line : Your customers are on a journey, help them.

Video 311

Start Talking About Emotions (Video)

Experience Matters

The bottom line: Add the Five A’s of an Emotional Response to your vocabularyFiled under: Customer Connectedness, Customer experience, Emotion, Temkin Group Video. Customer Connectedness Customer experience Emotion Temkin Group VideoTo help celebrate “The Year of Emotion” on CX Day (and beyond), Temkin Group created this fun, short video: Start Talking About Emotion.

Video 207

CX Myth #5: Wow Customers During Every Interaction

Experience Matters

Many common beliefs about customer experience are misguided, based on oversimplifications or a lack of consideration for real-world constraints. CX Myth #5: Wow Customers During Every Interaction What’s Wrong: While it may be appealing to think about creating an amazing experience every time you touch a customer, it’s just not appropriate or practical. The post CX Myth #5: Wow Customers During Every Interaction appeared first on Customer Experience Matters®.

Customer Obsession Lessons From Amazon.com’s Bezos

Experience Matters

Customer Connectedness Customer experience Executive leadership Purposeful Leadership Amazon Amazon.com Jeff Bezos leadershipAmazon.com CEO Jeff Bezos recently sent a letter to shareholders sharing his view on how Amazon would avoid what he calls “Day 2,” because… Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.

The Six Key Traits of Human Beings (Video)

Experience Matters

One of the most important – but often forgotten – elements of customer experience is that it’s all about human beings. Customers are human beings, employees are human beings, and executives are human beings. Customer Connectedness Customer experience Temkin Group Video

Video 249

The Power of Customer Journey Thinking (Infographic)

Experience Matters

I hate to break this news to you, but your customers most often interact with your organization because they have to, not because they want to. That’s why it’s critical for organizations to understand and to design experiences for their customers’ journeys. A few year ago, we introduced the concept of Customer Journey Thinking (TM). It’s a simple tool for employees across an organization to continuously focus on customers’ journeys.

The Rise of Mobile CX (Infographic)

Experience Matters

I’m sure you’re not surprised to hear that mobile customer experience is on the rise, but this infographic provides some more insights on what that shift looks like. CCXP1 Customer-Centric Culture Customer Connectedness Customer experience Infographic

Building A Strong Voice of The Customer Program (Infographic)

Experience Matters

Voice of the Customer (VoC) programs are a critical component for many CX efforts. pdf format Here are links to the research referenced in the infographic: State of VoC Programs, 2017 Renovating Your Voice of the Customer Program. The post Building A Strong Voice of The Customer Program (Infographic) appeared first on Customer Experience Matters®. Customer Connectedness Customer experience Infographic Voice of the customer

Exploring Multiple Emotions During Contact Center Interactions

Experience Matters

In a previous post, I discussed results from a joint study that we conducted with Mattersight Personality Labs (MPL) to examine customer emotions within contact center interactions. In addition to detecting the customer emotion, […]. Customer Connectedness Customer experience Emotion

CX Metrics: Immature, But Improving (Infographic)

Experience Matters

You can download (and print) this infographic in different forms: Infographic: infographic in pdf, infographic in png Poster (18″ x 24″): poster in pdf, poster in png Filed under: Customer Connectedness, Customer experience, CX measurement, Infographic. Customer Connectedness Customer experience CX measurement InfographicHere are some of insights from the report, State of CX Metrics, 2015.

2019 XM Trends From Qualtrics Thought Leaders

Experience Matters

We have some amazing people across Qualtrics who regularly help organizations master all aspects of XM: Customer Experience (CX), Employee Experience (EX), Brand Experience (BX), and Product Experience (PX). The post 2019 XM Trends From Qualtrics Thought Leaders appeared first on Customer Experience Matters®. This is the time of year for holiday cheer, family celebrations, and, of course, listings of annual trends!

Trends 198

Want Loyal Customers? Start Talking About Their Emotions!

Experience Matters

Did you know that customers who feel adoring after an experience are more than 11 times as likely to buy more from a company than customers who feel angry? And customers who feel appreciative are more than 5 times as likely to trust a company than those who feel agitated? That’s because how customers feel […]. CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience Emotion ROI of Customer Experience

ROI 197

State of Voice of the Customer (Infographic)

Experience Matters

Voice of the Customer (VoC) programs are a central part of most customer experience efforts. CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience Infographic Voice of the customerHere’s some interesting data snippets from the recent report, State of VoC Programs, 2016. For additional info, check out our VoC resource page.

State of Voice of the Customer (Infographic)

Experience Matters

Voice of the Customer (VoC) programs are a central part of most customer experience efforts. CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience Infographic Voice of the customerHere’s some interesting data snippets from the recent report, State of VoC Programs, 2016.

Want Loyal Customers? Start Talking About Their Emotions!

Experience Matters

Did you know that customers who feel adoring after an experience are more than 11 times as likely to buy more from a company than customers who feel angry? And customers who feel appreciative are more than 5 times as likely to trust a company than those who feel agitated? That’s because how customers feel […]. CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience Emotion ROI of Customer Experience

ROI 194

People Aren’t Perfect, Design Around Their Biases

Experience Matters

Customer Connectedness Customer experience Emotion Experience designEvery day, people are faced with innumerable choices, and methodically weighing the pros and cons of each one is not only unnecessary, it is also mentally draining. In order to ease this cognitive burden, people have evolved two modes of thinking—intuitive thinking and rational thinking—to help us make decisions more efficiently. Intuitive thinking—also known as System […].

System 233

People Aren’t Perfect, Design Around Their Biases

Experience Matters

Customer Connectedness Customer experience Emotion Experience designEvery day, people are faced with innumerable choices, and methodically weighing the pros and cons of each one is not only unnecessary, it is also mentally draining. In order to ease this cognitive burden, people have evolved two modes of thinking—intuitive thinking and rational thinking—to help us make decisions more efficiently. Intuitive thinking—also known as System […].

System 230

Making AI Customer-Centric

Experience Matters

The use of Artificial Intelligence (AI) – often in the form of chatbots and intelligent virtual assistants – is becoming more widespread in customer experience. In this report, Temkin Group creates a model and shares best practices for AI-Driven Interfaces (AIDI), which we define as digital interactions with customers that are being directly manipulated by machine learning algorithms. The post Making AI Customer-Centric appeared first on Customer Experience Matters®.

Capitalizing on the Voice of the Customer (Infographic)

Experience Matters

Voice of the customer programs are a cornerstone for most customer experience efforts. The bottom line : Make sure to capitalize on the voice of your customers. Customer Connectedness Customer experience Voice of the customer

What’s All This About X- And O-Data?

Experience Matters

Now to my discussion of Xs and Os, starting with customer experience (CX)… Let’s say that your company has this data: Read More. appeared first on Customer Experience Matters®. Customer Connectedness Customer experience Employee EngagementYou might have heard Qualtrics discussing X-data (experience data) and O-data (operational data), and wondered, should we care? The answer is yes, and here’s why.

Data 183

Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.

B2B 245

5 Market Research Lessons From Election Polling Miscues

Experience Matters

Why should customer experience (CX) professionals care? CCXP2 Voice of the Customer, Customer Insight, and Understanding Customer Connectedness Customer experience Voice of the customerIn the NY Times article Pollsters Face Hurdles in Changing Landscape, Ryan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. presidential election.

Free eBook: 25 Tips For Tapping Into Customer Emotions

Experience Matters

As part of our CX Day celebration, we’re giving away this free eBook: 25 Tips For Tapping Into Customer Emotions. Consequently, a customer’s emotional response to an experience with a company has a significant impact on their loyalty to […]. Best Practices Bruce Temkin Research CCXP3 Organizational Adoption and Accountability CCXP5 Experience Design, Improvement, and Innovation Customer Connectedness Emotion Empathy Employee Engagement Isabelle Zdatny Research

eBook 214

Report: The Future of Customer Experience Insights

Experience Matters

We published a Temkin Group report, The Future of Customer Experience Insights. The report identifies five trends that will redefine the value and role of customer feedback and insights. Here’s an overview of the five customer insights trends: Download report for $195.

Report 334

The Emotional Decline From New Purchase To Customer Service

Experience Matters

How do consumers feel about their purchases and subsequent customer service interactions? As you can see below: Across all industries, purchasing provides a more positive emotional response than customer service. Customer Connectedness Customer experience EmotionTo find the answer, we asked 10,000 U.S. consumers about those experiences across 11 different industries. We used their responses to calculate the Temkin Emotion Ratings.

Report: B2B Customer Experience Best Practices

Experience Matters

We published a Temkin Group report, Business-to-Business (B2B) Customer Experience Best Practices. This report provides data on the state of customer experience (CX) in B2B as well as 20 CX best practices across five critical B2B processes.

B2B 225

Report: State of Voice of the Customer Programs, 2016

Experience Matters

We published a Temkin Group report, State of Voice of the Customer Programs, 2016. This is the sixth year that we’ve benchmarked the competency & maturity of voice of the customer programs within large organization. Here’s the executive summary: For the sixth straight year, Temkin Group has benchmarked the competency and maturity levels of voice of the customer […].

Report 193

Infusing Humanity Into CX, Discussion With Barry Schwartz

Experience Matters

CCXP1 Customer-Centric Culture Customer Connectedness Customer experience Employee Engagement Happiness Barry SchwartzIt’s CX Day in New Zealand, so that’s reason enough to kick off Temkin Group’s CX Day celebration. I can’t think of a better way to start CX Day in The Year of Emotion, then to share my Q&A with Barry Schwartz.

Video 240

Introducing The Temkin Customer Success Index

Experience Matters

Over the last few years, many B2B organizations have created customer success organizations that focus on ensuring that their clients are happy. These companies are realizing that customers aren’t just buying their products, they’re making purchases with the expectation that they will achieve some value from the provider’s products and services. As I discussed in a previous post, many customer success organizations still look a lot like old-fashioned account management teams.

Use Customer Insights To Close Four Loops

Experience Matters

Companies that have voice of the customer (VoC) programs (including NPS) often put in place a closed-loop process. Those efforts often focus on closing a single loop, immediately responding to a customer after they respond to a survey. CCXP2 Voice of the Customer, Customer Insight, and Understanding Customer Connectedness Customer experience Net Promoter Voice of the customer

5 Market Research Lessons From Election Polling Miscues

Experience Matters

Why should customer experience (CX) professionals care? CCXP2 Voice of the Customer, Customer Insight, and Understanding Customer Connectedness Customer experience Voice of the customerIn the NY Times article Pollsters Face Hurdles in Changing Landscape, Ryan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. presidential election.

Report: Behavioral Guide to Customer Experience Design

Experience Matters

We just published a Temkin Group report, Behavioral Guide to Customer Experience Design. Here’s the executive summary: According to recent scientific research, customers make most of their decisions using intuitive thinking instead of rational thinking.

Report: The Four Customer Experience Core Competencies (Free)

Experience Matters

If you are only going to read only one thing about customer experience, then this report is it. It’s the blueprint for building a customer-centric organization… and it’s free. This blueprint to building a customer-centric organization is an update to our groundbreaking research that was […]. We just published a Temkin Group report, The Four CX Core Competencies.

Report 173

Report: Net Promoter Score Benchmark Study, 2016

Experience Matters

Here’s the executive summary: As many large companies use Net Promoter® Score (NPS) to evaluate their customer loyalty, Temkin Group […]. Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Customer experience CX measurement Net Promoter Temkin Group Research Voice of the customer analytics text analytics