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Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. How the Likert Scale Effects Your CX Efforts The Likert scale is a great tool to be utilized in your customer experience efforts.

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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

To answer this challenge, and preserve their largest-possible market share, hotels must deploy new technologies on two fronts: inside the hotel, but also with other local places that guests visit, and at digital touchpoints before, during and after their stay. Restive guests: understanding hospitality loyalty. the luxury traveler.

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Hello Customer for Healthcare: Quick Feedback in Difficult Circumstances

Hello Customer

Setting up a new Hello Customer touchpoint is just a matter of hours. Even though we never had a pandemic in mind when we designed it, we're seeing the benefits of our easy approach when customers need to adapt quickly. It's an understatement to say that hospitals had to reorganise. Communication & Clarity.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

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Omnichannel Marketing: Why You Should Be Doing It – and Who’s Nailing It

Optimove

Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group). A great omnichannel experience is better for customers. Omnichannel strategy is better for your brand.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

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6 Ways to Improve Customer Experience in Healthcare

CSM Magazine

Being a highly competitive sector, healthcare providers need to keep up with the ever-evolving preferences of the customers and ensure superior customer experience across touchpoints. This blog discusses six ways to improve customer experience in healthcare.