Customer Base Ecommerce Loyalty Loyalty Programs 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.
Retently
FEBRUARY 20, 2023
In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.
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CSM Magazine
MAY 3, 2021
Winning loyal customers can be challenging when many ecommerce websites offer the same or similar products. However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. Consider what people will think when they first visit your ecommerce Store.
ShepHyken
JANUARY 4, 2024
He shares five practical strategies businesses can use to increase customer retention rates. Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.
Currency Alliance
OCTOBER 12, 2020
That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.
Currency Alliance
DECEMBER 20, 2022
Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.
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