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The importance of a data-driven product roadmap

Gainsight

So a product roadmap serves as a tool for alignment: it’s a strategy-first, visual document that communicates what type of problem a product solves, how, and for whom. And it addresses what’s coming next to best meet customers’ needs. Why base them on data that will quickly become outdated? A roadmap to revenue growth.

Roadmap 52
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Tips for Writing Effective Customer Success Follow-Up Emails

ClientSuccess

Define Next Steps One of the biggest reasons follow-up emails are so critical after customer calls is that they often serve as a bridge between meetings to keep your customer projects alive and keep things moving between live conversations. This helps to keep your projects on track, your customers happy, and your business thriving.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Attracting new customers is approximately five times more expensive than growing revenue from existing customers. Beyond the bottom line, enthusiastic customers understand the value and practical applications of your products.

eBook 52
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3 ways to empower your customer support team

Vonage

Support agents not only interact with customers daily, they’re constantly brainstorming ways to overcome the top issues impacting your customer base. The easier customers’ lives are, the easier the customer support team’s job is. No one is as motivated or equipped to solve customers’ problems.

Roadmap 163
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Built to last: Nurturing customer relationships that will survive a downturn

Gainsight

You’ll probably find that many portions of your customer base don’t actually require or even desire high touch customer success engagements, and a few digital touches like email or in-product messages can actually go a long way. Focusing on the customer and the relationship will go a long way. .

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PX for Multi-Product Companies

Gainsight

Losing touch with the customer base is easy to do as products grow. Without consistently gauging user sentiment and behaviors, new products may fall out of step with your customers. That insight can fuel your product roadmap decisions and shed light on ROI. Users are forgotten. User expectation gaps emerge.

Company 52
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5 Ways Product-Led Growth Will Help You Generate Expansion Revenue

Gainsight

Expansion revenue is money that your company generates from your current customer base. Some common examples include any revenue you earn from upselling, cross-selling, and securing upgrades from existing customers. By doing so, you reveal more product value and inspire your customer base to invest more money in your product.