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The importance of a data-driven product roadmap

Gainsight

So a product roadmap serves as a tool for alignment: it’s a strategy-first, visual document that communicates what type of problem a product solves, how, and for whom. And it addresses what’s coming next to best meet customers’ needs. Why base them on data that will quickly become outdated? A roadmap to revenue growth.

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ).

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20 Customer Success Predictions for 2020

ChurnZero

They use a scale of 0 to 100 to grade health and ideally you want customers to rank with a positive score (green/low risk/healthy) and not a negative one (red/high risk/unhealthy). When customers are unsuccessful and become Detractors, we find out what we could do better and work to improve the situation. Customer Success Resource.

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What is Customer Lifetime Value and Why does it Matter

SurveySparrow

The simplest formula for Customer Lifetime Value that anyone with technical knowledge can understand is this: Customer Lifetime Value = Customer’ spend – Cost of acquiring – the cost of marketing – the cost of serving the customer. 7 Create a knowledge base. Conclusion.

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40 Customer Retention Statistics You Need to Know

GetFeedback

No one understands your customer needs better than your customers. If you want to boost customer retention, ask for customer feedback —and take real action with it. The Net Promoter Score (NPS) survey is a reliable way to measure customer loyalty. Cultivate customer relationships.

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Achieving Predictable Revenue in an Unpredictable World With Effective Product Experiences

Gainsight

Simply enlarging your customer base year over year is no longer a viable business model. Now, companies that want to survive—and thrive—are focused on maximizing revenue from their existing customer base. In-product customer surveys are an effective way to get insights into customer opinions and sentiment about a product.