Built to last: Nurturing customer relationships that will survive a downturn
Gainsight
OCTOBER 5, 2022
And we’d like to take that idea one step further—during an economic downturn it is vital that customer success teams continue to proactively build relationships. With new sales stagnant or declining, SaaS companies have to be laser-focused on customer retention, advocacy, and expansion to buck the downtrend and maintain growth.
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