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The importance of a data-driven product roadmap

Gainsight

So a product roadmap serves as a tool for alignment: it’s a strategy-first, visual document that communicates what type of problem a product solves, how, and for whom. And it addresses what’s coming next to best meet customers’ needs. Why base them on data that will quickly become outdated? A roadmap to revenue growth.

Roadmap 52
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Tips for Writing Effective Customer Success Follow-Up Emails

ClientSuccess

Define Next Steps One of the biggest reasons follow-up emails are so critical after customer calls is that they often serve as a bridge between meetings to keep your customer projects alive and keep things moving between live conversations. This helps to keep your projects on track, your customers happy, and your business thriving.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Attracting new customers is approximately five times more expensive than growing revenue from existing customers. Beyond the bottom line, enthusiastic customers understand the value and practical applications of your products.

eBook 52
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How Online Communities Create Customer Advocacy and Retention

ChurnZero

Put simply, customer advocacy is about providing a product or service of such a high standard that your customers want to spread the word about it. Understandably, advocates are at the core of your customer base—not just those repeat buyers, but those who rave about your product day in, day out.

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7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar

ChurnZero

Jeremy Jeffers from Untapped, an app that allows users to socially share and explore the world of beer with others, shared that as a global company, their internal communications surrounding affected areas was crucial. Customers who were highly active and engaged prior to COVID-19, may now be experiencing something completely different.

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4 Best Practices to Align Customer Success and Product Teams

ClientSuccess

Have Regular Customer and Product Meetings (Conversations). Customer success leaders and teams should have a regular cadence of meetings (conversations) with their product leaders. I’m not advocating that you only build what customers ask you to build, but you need to be tuned in to their use cases and pain points.

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CSM from the Trenches – 5 Keys to an Effective Customer Apology

ClientSuccess

This flexibility is great, but also means that priorities can change at a moment’s notices and changes to such priorities can be difficult to communicate. In the case of this customer, they simply weren’t having it. Ultimate Guide to SaaS Customer Success Metrics. Thank them. Every team has their blind spots. Feedback is a gift.