Net Revenue Retention vs. Gross Revenue Retention: Explained
ChurnZero
JULY 2, 2021
SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing the performance of and building strategies for Customer Success. Over time, your customer base becomes more diverse and has more opportunities to churn. Implications of a NRR focus and a GRR focus.
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