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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Customer service takes too long to answer the phone.

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How to Use Your Customer Journey Map to Increase Business Productivity

GetFeedback

This shift requires the centralization of customer data and the usage of a customer journey map as a key indicator of productivity. Centralize customer data across departments. Centralizing your customer data will help you identify redundancies across teams. But having a CRM system in place isn’t enough.

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Do You Know Your Customer Journey Map & the Emotions Overlay?

C3Centricity

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Already there, you can see that they have an incomplete customer journey mapping process.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

Understanding what your customers are doing when is such a sexy, intriguing topic. We all want to better comprehend why our customers behave the way they do and when they make certain choices. That’s why customer journey mapping is such an inviting idea. Beautiful customer journey maps are easy to find.

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Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

Storyminers

Mike Wittenstein talks to us about keeping up with constant change, creating journey maps, and building your business around your client. Tie your website to your CRM. If you don’t have a CRM (customer relationship management) system, get one–even if you’re just starting out. Document it as a journey map.

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Have You Digitized Your Journey Map?

CX Journey

age courtesy of Pixabay Do you know why it's important to digitize your journey maps? In the past, I've written about some of the myths of journey mapping. One of those myths was: Without a digital mapping platform, I can't even begin to map. Are you able to bring data into the map?