The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Customers are fairly familiar with CSAT questionnaires, so it’s easy to understand and implement. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). CES helps improve customer service and other routine interactions. What are its pros? What are its cons?
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