Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Amity

SEPTEMBER 19, 2018

Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them. This can help significantly with building a community around your brand, and a huge loyalty-booster. Marketing is not enough.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

CSM Magazine

OCTOBER 25, 2023

Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM. Effective use of CRM tools can elevate in-store interactions, making customers feel uniquely catered to. Feedback Collection : Using CRM to gather and act on customer feedback.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 62

Loyalty Programs Ecommerce Advertising Loyalty 62

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kustomer

JANUARY 11, 2022

Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Improved Loyalty. Loyalty is about more than customer retention. It’s also worth looking at implementing loyalty programs for customers who reach this level. Improved Conversion Rates.

Customer Service 98

Customer Service e-support Self Service Customer Retention 98

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

Lumoa

JANUARY 19, 2023

Roles and Structure The titles and the structure you will be giving to your CX team will of course depend on the size of it, and ultimately on the size of your organization. Some measurements to use are purchase frequency, average order size, repeat orders, and the number of loyalty program members. website, apps, etc.),

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

C3Centricity

AUGUST 26, 2019

CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Of course, if you have come across a bad example that frustrated that, then please share it too. Make them Feel Special. Let's name and shame!

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. For the marketers – 66 percent of them – the programs were seen as a good way for customers to show loyalty to the brand. Far from it.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

ShepHyken

AUGUST 23, 2021

The New Era of Loyalty: Why Brands Should Embrace Loyalty Schemes by Stoyan Petrov. This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyalty programs. Just know the difference.

Customer Service 18

Customer Service Customer Service Training Loyalty Programs Loyalty 18

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

ClearAction

JANUARY 4, 2020

It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships. While some growth can be gained solely through these programs, diminishing returns are inevitable.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

SurveySensum

JULY 17, 2023

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Make Shopping Easy & Fun In today’s competitive retail landscape, providing customers with an enjoyable and hassle-free shopping experience is crucial to winning their loyalty.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Make Shopping Easy & Fun In today’s competitive retail landscape, providing customers with an enjoyable and hassle-free shopping experience is crucial to winning their loyalty.

Retail 52

Retail Strategy Customer Experience Sports 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Service Untitled

MARCH 23, 2011

Of course building relationships with new customers are paramount; the hard part is taking the leads and transforming them into customers. BP spent billions on damage control while cleaning up the environment to regain customer loyalty. Large corporations like Microsoft use social awareness campaigns. photo credit: gwydionwilliams.

Customer Relationship Management 48

Customer Relationship Management Customer relationships Management Social Media 48

LiveChat

APRIL 10, 2017

Of course you do. While a company that implements CRM will certainly benefit from doing, the company’s customers actually stand to gain the most in the process. And it most likely goes a long way toward generating loyalty among its customers. Of course, we can’t forget the importance of loyalty programs.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Loyalty marketing has always existed as a primary method for building direct relationships with your customers. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections. Enter: headless platforms.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MAY 9, 2019

Of course, until a few years ago, there was no “mobility sector”. Enter: loyalty marketing. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SmartKarrot

JULY 6, 2022

To create enduring connections with clients and colleagues in this dynamic environment, put up a few best practice courses on how to make the most of attendees’ time at conferences, dinners, and workplace gatherings. Q 9: What is the best way to manage loyalty programs and customer feedback?

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

ProProfs Chat

DECEMBER 21, 2020

You can use a CRM tool to help you get answers for these questions easily. What’s more, you can integrate a live chat software such as ProProfs with your favorite CRM tool to capture data more accurately. A CRM will help you see how many customers left or the number of new customers added. Online Training Course.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. So, it’s not even that delighting customers doesn’t lead to loyalty. Now people hear that and what they say is, well of course because the customer is in a bad spot already.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

SurveyGizmo

SEPTEMBER 28, 2017

Collection Point #3: You arrive at the restaurant, enjoy your meal, and sign-up to join the loyalty program. Four data points, four collection periods, four systems –that all pull together a common customer view that can be integrated into CRM systems for activation.” . Now, you have a purchase history.

Data 128

Data Omni-Channel Loyalty Programs System 128