Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

InMoment XI

MAY 4, 2023

We’ll explore below how to prioritize customers and strategically use customer experience tools to drive growth for your business and keep on course. So, how can CX leaders and their teams best navigate customer experience in such challenging times?

Strategy 295

Strategy Customer Experience How To Loyalty Programs 295

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. Thus, a major driver of brand loyalty throughout the last year has been value. Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Loyalty Programs. White Papers.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more.

Loyalty 86

Loyalty Measurement Customer Experience Net Promoter Score 86

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Grade.us

MAY 9, 2017

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw.

Retail 78

Retail Engagement Strategy Customer Experience 78

Customer Bliss

JUNE 6, 2018

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

InMoment XI

DECEMBER 22, 2022

For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying. Most brands with a VoC or experience improvement program will centralize the data streams and use advanced analytics and behavioral science experts to identify what customers are actually saying.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Joe Rawlinson

MAY 16, 2018

A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. Online Courses. How have you implemented onboarding in your business?

Loyalty 88

Loyalty Handbook Loyalty Programs Consulting 88

ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Of course, this is a lot easier said than done.

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80

ShepHyken

FEBRUARY 25, 2024

Of course, there’s more to this article. How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. Making the program attractive and valuable to your customers is key.

Customer Service 61

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 61

CSM Magazine

MAY 3, 2021

So, quality control is a must in ecommerce if you want to generate customer loyalty. Generate the feeling of a community around your brand, and you will be rewarded with customer loyalty and referrals. However, if you ask for customer feedback and act on it, you will increase customer loyalty to your brand in the long run.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. And third, be honest and transparent, of course!

Loyalty Programs 64

Loyalty Programs Customer Service Hotels Entertainment 64

Amity

SEPTEMBER 19, 2018

Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them. This can help significantly with building a community around your brand, and a huge loyalty-booster. Marketing is not enough.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

ShepHyken

MAY 12, 2019

Seven Tips For Successful Customer Loyalty Programs In 2019 by Sallie Burnett. Forbes)Boosting customer loyalty is an ongoing challenge for marketers, and below are seven strategic tips for increasing engagement and strengthening customer loyalty. Of course, customer service is part of the CX.

Chatbots 92

Chatbots Loyalty Programs Customer Service Return on Investment 92

CSM Magazine

SEPTEMBER 4, 2019

The only way to make this happen is to continuously convert prospects into customers or secure the loyalty of existing customers that repeatedly avail the business’ products or services. A customer loyalty program is a business move designed to encourage recurring purchases. Offer first time-purchase discounts.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

One Millimeter Mindset

OCTOBER 22, 2018

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. And then, the fun begins.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

ModSquad

AUGUST 10, 2021

This includes marketing outreach efforts, retention emails, and, of course, customer support communications. Encourage loyalty. Loyalty, once earned, can go a long way. Nearly 59% of customers confirm that a loyalty program encourages them to continue their relationship with a brand.

Customer Experience 98

Customer Experience How To Loyalty Programs Loyalty 98

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 62

Loyalty Programs Ecommerce Advertising Loyalty 62

Customer Bliss

MAY 15, 2019

Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? Click here to learn more about the course and enroll. .

Case Study 164

Case Study Chief Customer Officer Video Course 164

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Starbucks: efficiency in product feedback and loyalty. Starbucks has increased efficiency without sacrificing product quality with its loyalty program. Wrapping it up.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

Zeisler Consulting

NOVEMBER 30, 2020

Over the course of two months and four separate interactions, we spent upwards of six hours on the phone or in a chat with agents; some credit card people, some ‘points’ people (a lot of folks don’t know that in many instances, the loyalty program isn’t run by the same company with whom you have loyalty).

Loyalty Programs 93

Loyalty Programs Hotels Retail Course 93

CSM Magazine

JANUARY 15, 2024

Of course, the individuals responsible for non-checkout work would need the necessary training to operate a till. Also, retailers should encourage customers to use self-checkout through incentives, such as loyalty programs. The next available employee promptly opens an additional till.

Wait Times 52

Wait Times Retail Self Service Loyalty Programs 52

inmoment

JULY 29, 2020

Leveraging Loyalty Programs. If enough long-term customers opine about the same problem or broken process, brands can take advantage of yet another opportunity to provide a better experience, create a stronger bottom line, and, of course, let customers know just how important they are to an organization. This is a big one.

Loyalty Programs 52

Loyalty Programs Loyalty Survey Brands 52

CX Journey

JANUARY 16, 2019

To study for the exam, check out the resources listed on the site, including training providers who offer courses that teach exam content. And, of course, I'm a CCXP. The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.

Chief Customer Officer 99

Chief Customer Officer Loyalty Programs Course Customer Experience Professionals 99

Customer Bliss

NOVEMBER 23, 2018

Of course, I’m grateful for having the opportunity to meet and chat with all of these wonderful guests who share their wisdom, strategies, and tactics with us. I truly appreciate your support; it helps keep this show going! There’s always so much to learn!

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

GetFeedback

FEBRUARY 6, 2019

You, of course, know that competition exists and that they offer similar products. Create a loyalty program or campaign: Brandon Whitaker, customer support manager at OXEssays and UKWritings , says: . Online survey tip 4: directness is always a good option. Don’t be afraid to mention that in your re-engagement campaign.

Survey 186

Survey Engagement How To Tips 186

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124