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5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru Group

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Position-less Marketers possess a diverse skill set, enabling them to execute tasks across various marketing functions and channels. Much like versatile athletes or multi-instrumental musicians, these marketers excel in reshaping traditional marketing roles to drive business outcomes in the digital realm.

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Slack delivers native and secure generative AI powered by Amazon SageMaker JumpStart

AWS Machine Learning

It’s the AI-powered platform for work that connects people, conversations, apps, and systems together in one place. They can catch up on channels and threads in one click with conversation summaries. And they can access personalized, daily digests of what’s happening in select channels with the newly launched recaps.

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Webinar: Introducing Alliance Enterprise

Alliance by IFS

Astea has launched the most transformative version release of our Alliance field service management and mobility platform! Alliance Enterprise sports a brand new clean and simplistic User Interface. Smart, Supercharged Scheduling that Connects All the Right People and Parts. Have you heard? Busy schedule?

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Marketing predictions CMOs need to consider in 2018

Alida

” Brand management becomes holistic. CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. Rather, it’s about creating a better fluid multi-channel and multi-platform experience.

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

On the official PR we say how “the acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.”. Again, this is perfectly accurate.

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Want to Engage Customers? Start with Storytelling.

Oracle

But too many brands talk at consumers rather than connect with them. One video highlights Airbnb host, Tessa , who went from working 100-hour weeks as a film location manager to battling a neurological disease that left her unable to work. Think multi-platform. Case in point: NBC Sports. Embrace storytelling.