article thumbnail

The Power of Post Purchase Journeys: How Jabra Unleashed LTV and Customer Engagement

Optimove

At Connect 2024, Optimove’s user conference, Paul Sephton, Head of Brand Communications at Jabra, addressed this issue and explored the transformative potential of a solution: the post-purchase customer journey. per user over the following 12 months after establishing contact, significant across hundreds of thousands of customers.

article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. The Value of Customer Experience, Quantified.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

If you want to fill a room at a conference, just put the word “metric” in your session title, and you’re good to go. Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. Be a ‘Method Customer’ to Improve Customer Experience by Justin Racine.

article thumbnail

Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.

article thumbnail

7 Tips for an Effective Voice of the Customer Program

delighted

A successful voice of the customer program puts your customers’ needs center stage, and ultimately drives brand, product, and service improvements for an unbeatable customer experience. Customizing your surveys for each audience will help you determine how to make your service stickier for your entire customer base.

article thumbnail

How to Calculate and Improve Your Customer Retention Rate

Totango

It’s an invaluable metric and, with this data in hand, you can spot any problems and work on keeping your customers satisfied in the long run. The Benefits of Improving Your Customer Retention Rate. Why is it important to improve your customer retention rate?

article thumbnail

How to turn NPS Promoters into Brand Advocates?

SurveySensum

Be Transparent: Publish all reviews, even if not all are positive, alongside your Net Promoter Score to build trust. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers.

NPS 52