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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 260
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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Business strategy template examples, plus free downloads

BirdEye

A business strategy template is a must-have tool for establishing business objectives and actions needed to reach your goals. In this article, we’ll share the top business strategy templates and how to use them to plan the future of your business. Table of contents What is a business strategy?

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Establishing an AI/ML center of excellence

AWS Machine Learning

According to a McKinsey study , across the financial services industry (FSI), generative AI is projected to deliver over $400 billion (5%) of industry revenue in productivity benefits. The rapid advancements in artificial intelligence and machine learning (AI/ML) have made these technologies a transformative force across industries.

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How to build the business case for your DEI strategy

Qualtrics

Successfully building a diverse, equitable, and inclusive workforce gives your company a competitive advantage and enables you to better attract and retain the best talent. But how do you sway a leadership team to invest in DEI initiatives, especially in times of financial uncertainty?

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3 Things CMOs Should Do During an Economic Downturn

Totango

Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base. And in order to maximize your ROI, you should be focusing on retention and customer satisfaction strategies. Don’t Let an Economic Downturn Slow Down Your Customer Success.

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Data-Driven Decision Making: The Differentiator

Helpt

Actionable Insights : Transforming data analysis into practical strategies, from marketing campaigns to product development. Financial Performance : Key financial metrics such as revenue growth, cost savings, and return on investment (ROI) are crucial.

Data 52