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July 2014 News – New Fall CEM Program, What Taylor Swift Knows about Customer Experience and more

Strativity

HCI Employee Engagement Conference. . We will be in Seattle July 23-25 at the Human Capital Institute Employee Engagement Conference. Get a free assessment and customized report. Find out where your company lands on our CEM Maturity Model. Find out where your company lands on our CEM Maturity Model.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

In my post, “ Engaging the Subconscious Shopper ,” I mention a Nielson report that reports that milk drives consumers to the store 59% of the time. Divide and conquer. Grocery stores know that most people are there for the essentials: milk, eggs and bread. Not a chance. If you would like to follow Beyond Philosophy click here.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

JD Power and Associates reported that the annual premiums paid by customers that switch insurance providers amount to $7.6 Power Report: Customer Switch Auto Insurers Because of Poor Service; However, Savings with New Carrier Often Isn’t Enough to Fully Satisfy.” 26 August 2014. < www.bautomation.com. 26 August 2014. <

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

Data security rises in the priority list more, particularly when you consider that recent headlines report hijackings of data by “trustworthy” organizations. With the introduction of data mining into so many experiences, the issue of data security becomes an important aspect of your Customer Experience design.

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C3 2018 Day 1 Recap

Clarabridge

Our tenth annual Clarabridge Customer Connections Conference (C3) event kicked off Tuesday morning in the nation’s capitol at the Gaylord National Convention Center, right in Clarabridge’s backyard. These two took attendees through best practices for establishing a successful CEM program.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

Research reports, presentation content through online sites such as LinkedIn-owned SlideShare (which gets close to 60 million visitors a month and has over 15 million registered users), and virtual conferences and webinars have seen significant increase in application.

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EXPERT INSIDER: Flow and Friction in Customer Communications

Ecrion

The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . At a recent CX conference we attended, there was an obvious common theme of “friction.”